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Handout content and the main conception of work entry
Communication channels:• TV ads• Handouts• Promoters with handouts and free sam-ples near kinder gardens and schools• Promoters near supermarkets• Direct mail• Advertisement in baby magazines and magazines for mom
Supermarket(fruit sector)
sticker album
stand with bananas in form of banana
branch
promoter
cup with stickers
Supermarket(fruit sector)
Sticker album
Sticker album(zoomed part)
Sticker album(zoomed part)
Stickers
Stickers
Stickers
- only fresh and naturally grown bananas!
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