Case study on doordharshan

CASE STUDY ON DOORDHARSHAN

INTRODUCTION

Doordharshan was founded in 15 September 1959 with a small transmitter and a makeshift studio.

The DD provides television, radio, online and mobile services throughout metropolitan and regional India, as well as overseas through the Indian Network and Radio India.

Doordarshan's regional stations were networked using INSAT 1A and a national feed called national programme was introduced.

Rangoli is the oldest programme on DD National, dedicated to Classic Hindi songs.

1.DO A SWOT ANALYSIS ON DOORDHARSHAN USING CASE METHOD OF LEARNING?

STRENGTHS DD was the monopoly

player It was earning 100% profit It is one of the largest

broadcasting organisations in the world in terms of the infrastructure of studios and transmitters.

Reaches to maximum population especially in remote area.

WEAKNESS Strict rules have been

made to make a channel less creative.

They are telecast only few social programmes.

It is one of the cheapest channel.

No presence on internet to provide broadcasted programmes

90% saturated in the Indian market, no visibility elsewhere

OPPORTUNITIES Buying exclusive rights

of major events. It also had three tier

programme services for national local and regional…

Need to be more vibrant and commercial.

Online media access may allow an interested audience across the world to expand their market share.

THREATS Existence of number of

channels. Private channels turning

into HD quality are attracting viewers.

Development of internet in the modern generation.

Advancement in education.

Rigid format of programmes and stringent norms make viewer dispassionate about Doordarshan

2.WHAT WOULD BE YOUR RECOMMANDATION TO DOORDHARSHAN? Programmes should be

interesting They should try to

spend more money on award shows.

The logo of doordharshan should be attractive.

Cultural programmes should be reduced.

The picture clarity should be good.

CONCLUSIONWe would like to conclude

by saying that : It has a ability to

educate the poor farmers .

It also help the poor students in their education and also the uneducated.

It also touches the lines of success through providing innovative programmes.

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