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Slides for the Careers in Product Management webinar
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Visit evisors.com to browse all 4,000+ career advisors who you can connect with for career
conversations, resume critiques and mock interviews.
Hosted by: Career Advisors On Demand. .com/webinars
Careers in Product Management
featuring:
Lewis Lin evisors.com/expert/1436738 Former Director of Product Management at Microsoft
Hosted by: Caitlin Quan Evisors Marketing & Operations Associate
Hosted by: Career Advisors On Demand. .com/webinars
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• PM roles and responsibilities • Ideal PM resume • PM interview tips • FREE interview cheat sheet
Agenda
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Introduction
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My interview prep books…available on Amazon
PM Interviews Marketing Interviews
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What Product Managers “Can” Do
Marketing PM 1 2
3
4
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What Product Managers “Say” They Do
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What Product Managers “Typically” Do
Understand the customer
Develop requirements
Prioritize resources
Serve as launch lead
Collect feedback
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Understanding the customer
1. Name and alias 2. Problem quotes 3. Age, day in the life,
thoughts & feelings 4. Goals 5. Behavioral variables
1
2
3
4
5
Personas
Understand the customer
Develop requirements
Prioritize resources
Primary POC for launch
Collect feedback
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Developing requirements Understand
the customer Develop
requirements Prioritize resources
Primary POC for launch
Collect feedback
As a <role>, I want <goal/desire> so that <benefit>. Examples As an administrator, I want to be able to add/delete/change
my boss’s schedule so that I don’t have to use his password. As a Facebook user, I want to see out-of-town friends who
send status messages in my hometown first, so that I can send them a note.
User stories
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Prioritizing resources Understand
the customer Develop
requirements Prioritize resources
Primary POC for launch
Collect feedback
User Story Revenue Customer Satisfaction
Implementation Difficulty
Overall
Story A 3 3 1 9
Story B 2 2 2 6
Story C 1 1 3 3
Prioritization matrix
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Serving as launch owner Responsibilities Manage project execution Primary exec contact Primary product contact Primary press contact
Key documents Product FAQ
Understand the customer
Develop requirements
Prioritize resources
Primary POC for launch
Collect feedback
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Evaluating customer feedback
Lift P-Value
# of users completing signup -13.21% 0.02
Profile completeness +1.65% 0.01
# of users the posted +2.11% 0.05
# posts +4.85% 0.01
# of invites sent +2.36% 0.02
1 day retention +2.12% 0.07
7 day retention +1.08% 0.20
30 day retention N/A N/A
Understand the customer
Develop requirements
Prioritize resources
Primary POC for launch
Collect feedback
A/B test: Adding “upload photo” to social network sign-up flow
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Day-in-the-life of a PM 8:15a Go through emails
8:45a Read TC; check out Nest UI
9a Review mock-ups with designer
10a Lead daily stand-up meeting
10:30a Check email
11:30a Customer call with sales team
12p Lunch meeting with market research team
1p Last minute prep for product roadmap review
2p Product roadmap preso to executives
3p Send out meeting notes to team
3:30p Lead eng. call with Google to discuss API implementation
4:30p Review A/B test results
5:30p Work on product roadmap & tweak product backlog
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Most hiring managers scan resumes in 6 seconds
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Interview Tip: Product Design Questions
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FREE one-page PM interview cheat sheet
Email lewis@impactinterview.com
To Get Your Copy
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Buy on Amazon Kindle for $9.99 http://tinyurl.com/DecodeAndConquer
Buy the book for sample PM interview answers
Questions & Answers
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Connect
Book your one-on-one session with Lewis at www.evisors.com/expert/1436738
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Lewis Lin Former Director of Product Management at Microsoft
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