CAP Enterprise Solutions Company Profile

Company Profile

Proprietary and Confidential

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Introduction

Capitalizing on the demanding and dynamic nature of the Electronics, Telecom & FMCG industries in the region, CAP Enterprise Solutions has been able to provide a centralized, yet regional Field Marketing & Media offerings. We deliver support and marketing solutions with local knowledge.

Today, the company offers highly-sophisticated data capturing and market gathering methods, uniquely designed systems and services to fulfill the escalating need for efficient, reliable and cost-effective real time data.

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Worldwide Coverage

Over the years, CAP has managed to expand throughout the Middle East, and Africa. The company’s corporate headquarters is in the UAE which oversees all Middle East and African operations.

CAP currently operates in 12 countries and has a total workforce of over 350 full time staff members. Our qualified professionals of Western, Middle-Eastern and Asian backgrounds enable us to provide clients with consistency across regions in superior field marketing services.

CAP Coverage

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MENA - Coverage

CAP currently operates in 12 countries and has a total workforce of over 350 full time staff members.

CAP Coverage

- UAE (H.O) - Saudi Arabia

- Egypt - Kuwait

- Bahrain - Oman

- Qatar - Jordan

- Tunisia - Morocco

- Kenya - Sudan

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Our Team

The most important element in ensuring success of any project are its Human Resources.

CAP has a track record of success in the Field Marketing & Promotion business.

Professional and focused merchandising is synonymous to market growth and success and can only be achieved by professional team members delivering top quality service at all times.

CAP AREA MANAGERS / BRAND AMBASSADORS / PROMOTERS / MERCHANDISERS / FIELD OFFICERS A team of well trained experienced members Recruitment Training Supervision Management

CAP effectively monitors & manages all team members to ensure delivery of all predefined objectives.

The CAP Team

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CAP Professional Services

PROFESSIONAL SERVICES:

Retail Audit Surveys In Store Training Merchandising / Branding Road Shows In Store Promoters Sampling / Promotions Mystery Shopper Programs POSM & Gift Item Production Incentive & Loyalty Programs Call Center Services

PS Services

Media Solutions for Supermarkets / Hypermarkets: Category Banners Trolley Advertising Aisle Banner Aisle Dressing Floor Stickers Freezer Branding Apron Branding

IN STORE MEDIA SOLUTIONS:

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Market SurveyBoth Male & Female Surveyors collect market data on promotions, product, price and other key information. Samples are also distributed according to the brief.

Market Research

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Product Sampling

Market Research

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CAP Field Officers provide clients with market feedback on the Road shows status.

Audit

Road shows Audit

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Event Audit

Market Research

Third party agencies are audited on their efficiency and delivery of work as per the clients criteria.

Full report and analysis is provided on the overall event including photos and videos.

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Branding & Merchandising

PS Services

CAP handles the Field Branding Services on behalf of its clients to maintain the same picture and always deliver the right message.Smart Branding is adopted to ensure consistency. Key focus is given on Eye Level & Golden locations for In Store Branding opportunities.

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CAP Field Officers deploy stickers, standees, brochures and different types of POSM to key outlets.

Branding

In Store POSM Branding

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CAP Field Officers provide clients with market feedback on the POSM branding status.

Branding

In Store POSM Branding

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Branding

POSM Deployment

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Brochure & Poster Deployment

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Incentive & Gift Item Distribution

PS Services

CAP Brand Ambassadors explain incentive mechanics and distribute gift items to the market.

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Marketing Campaigns

PS Services

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Road Shows

PS Services

Everything from renting the Mall location, hiring the Promoters, Designing & Producing the stands is done by the CAP team.

Working through the CAP network a regional Road Show can be easily managed simultaneously.

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Promoters

PS Services

Professional; Friendly; Passionate; Enthusiastic and Target Oriented Promoters

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Promoters

PS Services

CAP provides top Model Promoters for major events.

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CAP Field Officers provide regular training to the outlet sales managers and sales men on new product launches on a continuous basis.

Training

Professionally trained Field Officers provide salesmen and sales managers with information & highlights of the products key features.

In Store Training – Product Knowledge

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Retail Relationship

PS Services

CAP Field Officers are the Brand Ambassadors in the market. They have developed personal relationships with the Trade which enables them to easily collect data and conduct their work.

Data Collection on stock availability, claimed sales, shelf share, etc.

Easier/ Faster/ Cheaper Branding: at the most suitable area in the outlet.

Balanced Distribution of POSM in all outlets• On Time • Avoid wastage of POSM• Depending on the footfall

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CAP Call Center Team

Over the years, CAP has managed to expand its Call Center Services throughout the Middle East, and Africa.

CAP provides all Field Officers with business cards that contain the contact center number for any inquires from the market.

Call Center Services

We manage talented agents delivering both incoming and outgoing calls.

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3D Sign Boards

Outdoor Graphics

Our teams take measurements, obtain all necessary government approvals and install the 3D graphic signboards

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In Store Branding

Indoor Graphics

Wall, Pillar & Fish Tank branding

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Market Intelligence

PS Services

CAP is invariably the first to inform the Clients about: • Any Competitor Road shows, new models & creative POSM.

• Impact/ Analyses of the activity on the competitor sale which provides a guideline to on what technique works in which area of trade.

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Mystery Shopper Programs

PS Services

CAP acts as a shopping expert on the ground, either for competitive information or personal brand information.

Clients decide what they want checked out. CAP does the work, the target never knows that they are being evaluated or checked out!

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Other Professional Services

PS Services

SAMPLING – PROMOTIONS – INCENTIVE PROGRAMS – MARKETING CAMPAIGNS

CAP provides full Sampling, Promotions, Incentive programs and complete marketing campaigns and it has a long and solid proven track record in these areas.

Incentive Programs Marketing Campaigns

Proprietary & Confidential 28

We are Online – Below & Through the Line!

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Hand Held Devices

CAP currently uses the help of our in house developed Hand

Held System to track information. Previously, Audit Forms

were filled out during every visit and data was captured at

the end of each day, CAP presently equips each of its Field

Officers with the latest hand held PDA devices. This enables

the team to conduct their work with the Hand Held Devices

that will be uploaded to the CAP web site at the end of each

working day. Not only does this reduce duplication of

efforts, but also the system allows the Filed Officers to focus

more on the job at hand.

Online Services

The Future of Field Marketing

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Hand Held Data Collection

Online Services

All data can be collected using hand held PDA’s equipped with each Filed Officer. The data is easily uploaded to the website with photos at the end of the assigned visits where it can be viewed online instantly.

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CAP - Online

Web Based Reports

Web based reports, Digital Mapping and Custom made PDA Applications are part of the services the CAP IT division provide

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CAP - Online

Web Based Reports

Daily / Weekly / Monthly reports and presentations are uploaded on the CAP website where all Clients and team members are able to view them through the LOGIN page.

Please visit www.capesolution.com Every Client has a unique username and password allowing them to access only limited data according to Senior managements brief.

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Web Site Screen Shots

Web Based Reports

Information is easily sorted by Country, City, Outlet or date:

* All numbers previewed are only for sampling purposes, no real data is used.

Required reports are selected:

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Web Site Screen Shots

Web Based Reports

Graphs, charts and tables are automatically developed.

* All numbers previewed are only for sampling purposes, no real data is used.

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Photo Documentation

CAP Enterprise Solutions

Photos of every visit will be uploaded at the end of every day. This will allow managers to view the status of the outlets on a daily basis.

* All numbers previewed are only for sampling purposes, no real data is used.

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Video Documentation

CAP Enterprise Solutions

Videos of events are uploaded on the CAP website for online viewing.

This is an excellent chance for clients to see the video in addition to the photos to have a better picture of what is taking place at the site.

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Digital Mapping

Digital Mapping

CAP can provide digital mapping of outlets using Google Map technology, which can be used to locate outlets on a real geographical map. Digital maps allow clients to have an overview of the location of the outlets along with all required details including pictures.

Google Earth Mapping

Digital Mapping

Color Coding:Green = Class ABlue = Class BRed = Class C

Outlet details pops up when you click on any outlet marker

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CAP Overview

The Process

AM

AM

AM

AM

OUTLETSCAP

Area Managers CAP Back Office

Feedback&

Action order

Researched info.

Transfer data

Daily &Bi-weeklyReports

Accepted

Distributor

Action Taken!!!Daily improvement

Client

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MEDIA SOLUTIONS

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CAP Professional Services

PS Services

Category Banners Trolley Advertising Apron Branding Escalator Branding Washroom / Clinics

In Store Media Solutions for Supermarkets / Hypermarkets:

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Hypermarket Media

Category Banners

Exclusive branding in all 137 Hyper Panda & Panda Supermarkets across the entire KSA.

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Hypermarket Media

Category Banners

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Hypermarket Media

Aisle Banner / Aisle Dressing

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Hypermarket Media

Floor Sticker

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Hypermarket Media

Freezer Branding

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CAP VALUES

Company Values

Exceptional Client Servicing

Quick Response Time

Professional Reporting

Cost Effective Measures

Excellent Relationships with the Market

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Our Partners

CAP Partners

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Media Clients

Media Partners

Thank you!

www.capesolution.com