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BUSINESSMODELHACKING(BMH):IntegrateStrategic/BusinessPlanning,BusinessModelDesign,andProjectManagement
q Future(ToDo) q Present(Doing) q Past(Done)WHEN:
HACKING(AmbidextrousAccoun?ng/ProjectManagement)
BUSINESSPLANNING/STRATEGY(Deliberate;EmergentorAdap?ve)
BUSINESSMODELHACKING(BMH)
BusinessModelCanvas
BusinessModelStrip
WHERE:
2
3
1
Environment(Local/Global)
DESIGN:Innovate/Improveq BUSINESSMODELENTERPRISEo One-sidedMarket(Pipe)o Two-sidedMarket(V-Pla1orm)o Mul?-sidedMarket(Network-Pla1orm)q BUSINESSMODELECOSYSTEMq BUSINESSMODELECONOMY(SECTOR)q BUSINESSMODELENVIRONMENT
BUSINESSMODELDESIGN(Pipe;PlaRorm)
PLAN:Innovate/Improveq Bus;For-ProfitOrg.q Company;Firmq Dept.;Industryq Non-ProfitOrg.q Supply/ValueChainq Personnel;Compe?torq Industry/Sector
LeanStartupMethod
IMPLEMENT:Discover/Validateq Customer:PainDiscovery;Segmenta?on;Behavior/Habitsq Pain:Mul?levelPainDiscovery&Elimina?onq Fitness:Pain-Solu?on;Product-Market;BusinessModelq Growth:Trac?on;Strategic/Tac?calScalingq Mentor-Hero’sJourney
AuthoroftheWorld’sMostParadigm-Shi]ingBusinessBook:“BusinessModelCanvas:AGoodToolWithBadInstruc=ons?”hFps://Inyurl.com/mf4wku4Dr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing
BusinessModelHacking(BMH)isamul9levelmappingmethodologythatusestheunitofanalysisofabusinessmodeltorapidlydiscoverandeliminatepaininthelifecycleofanysystem,project,and/orbusinessmodel.
ToolsofBusinessModelHacking(BMH)
Note:ThetooloftheBusinessModelStripisexcluded.
2x2ValueEngineMap(VEM)
4-Box(2x2)VALUEENGINEMAP:4Posi?oningStrategies/BusinessModelsforEveryProduct,Business,Industry,orSystem
q Future(ToDo) q Present(Doing) q Past(Done)WHEN:Environment(Local/GlobalBACKGROUND):…...............................................................................
AuthoroftheWorld’sMostParadigm-Shi]ingBusinessBook:“BusinessModelCanvas:AGoodToolWithBadInstruc=ons?”hFps://Inyurl.com/mf4wku4Dr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing
PROBLEMSPONSOR(ValueRecipient:Beneficiaries):..........................................................................................................PROBLEM(BigUrgentMarketPain(BUMP)):….....................................................................................................................GOAL/JOBTOGETDONE(Market/Objec?ve):…...................................................................................................................SOLUTION-BOUNDARIES(Constraints):................................................................................................................................SOLUTION-PROVIDER(ValueCreator):.................................................................................................................................
4-Box(2x2)VALUEENGINEMAP:4Posi?oningStrategies/BusinessModelsforEveryProduct,Business,Industry,orSystem
q Future(ToDo) q Present(Doing) q Past(Done)WHEN:Environment(Local/GlobalBACKGROUND):…...............................................................................
AuthoroftheWorld’sMostParadigm-Shi]ingBusinessBook:“BusinessModelCanvas:AGoodToolWithBadInstruc=ons?”hFps://Inyurl.com/mf4wku4Dr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing
PROBLEMSPONSOR(ValueRecipient:Beneficiaries):..........................................................................................................PROBLEM(BigUrgentMarketPain(BUMP)):….....................................................................................................................GOAL/JOBTOGETDONE(Market/Objec?ve):…...................................................................................................................SOLUTION-BOUNDARIES(Constraints):................................................................................................................................SOLUTION-PROVIDER(ValueCreator):.................................................................................................................................
VALUEENGINE(Trade-off):Painvs.Delight
4-Box(2x2)VALUEENGINEMAP:4Posi?oningStrategies/BusinessModelsforEveryProduct,Business,Industry,orSystem
q Future(ToDo) q Present(Doing) q Past(Done)WHEN:Environment(Local/GlobalBACKGROUND):…...............................................................................
AuthoroftheWorld’sMostParadigm-Shi]ingBusinessBook:“BusinessModelCanvas:AGoodToolWithBadInstruc=ons?”hFps://Inyurl.com/mf4wku4Dr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing
LOWPAIN:Cost
(Waste;Complexity;
Delay)
HIGHPAIN:Cost
(Waste;Complexity;
Delay)
LOWDELIGHT:DifferenIaIon(Quality;Performance;Benefit)
1 10
1
10
HIGHDELIGHT:DifferenIaIon(Quality;Performance;Benefit)
BLUEOCEAN(VALUEINNOVATION)
Tools/Strategy/BusinessModel
REDOCEAN(COMMODITIZATION)
Tools/Strategy/BusinessModel
LUXURYSPOT(HIGHDIFFERENTIATION)
Tools/Strategy/BusinessModel
DISRUPTIVEINNOVATION(LOWCOST&GOODENOUGH)
Tools/Strategy/BusinessModel
VALUEENGINE(Trade-off):Painvs.Delight
PROBLEMSPONSOR(ValueRecipient:Beneficiaries):..........................................................................................................PROBLEM(BigUrgentMarketPain(BUMP)):….....................................................................................................................GOAL/JOBTOGETDONE(Market/Objec?ve):…...................................................................................................................SOLUTION-BOUNDARIES(Constraints):................................................................................................................................SOLUTION-PROVIDER(ValueCreator):.................................................................................................................................
IdealValueProposi9on
(IVP):MaximizeDelight;
MinimizePain
4-Box(2x2)VALUEENGINEMAP:4Posi?oningStrategies/BusinessModelsforEveryProduct,Business,Industry,orSystem
q Future(ToDo) q Present(Doing) q Past(Done)WHEN:Environment(Local/GlobalBACKGROUND):…...............................................................................
AuthoroftheWorld’sMostParadigm-Shi]ingBusinessBook:“BusinessModelCanvas:AGoodToolWithBadInstruc=ons?”hFps://Inyurl.com/mf4wku4Dr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing
2x2MAP(Trade-off)
PROBLEMSPONSOR(ValueRecipient:Beneficiaries):..........................................................................................................PROBLEM(BigUrgentMarketPain(BUMP)):….....................................................................................................................GOAL/JOBTOGETDONE(Market/Objec?ve):…...................................................................................................................SOLUTION-BOUNDARIES(Constraints):................................................................................................................................SOLUTION-PROVIDER(ValueCreator):.................................................................................................................................
9-Box(3x3)VALUEENGINEMAP:4Posi?oningStrategies/BusinessModelsforEveryProduct,Business,Industry,orSystem
q Future(ToDo) q Present(Doing) q Past(Done)WHEN:Environment(Local/GlobalBACKGROUND):…...............................................................................
AuthoroftheWorld’sMostParadigm-Shi]ingBusinessBook:“BusinessModelCanvas:AGoodToolWithBadInstruc=ons?”hFps://Inyurl.com/mf4wku4Dr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing
3x3MAP(Trade-off)
PROBLEMSPONSOR(ValueRecipient:Beneficiaries):..........................................................................................................PROBLEM(BigUrgentMarketPain(BUMP)):….....................................................................................................................GOAL/JOBTOGETDONE(Market/Objec?ve):…...................................................................................................................SOLUTION-BOUNDARIES(Constraints):................................................................................................................................SOLUTION-PROVIDER(ValueCreator):.................................................................................................................................
9-Box(3x3)VALUEENGINEMAP:4Posi?oningStrategies/BusinessModelsforEveryProduct,Business,Industry,orSystem
q Future(ToDo) q Present(Doing) q Past(Done)WHEN:Environment(Local/GlobalBACKGROUND):…...............................................................................
AuthoroftheWorld’sMostParadigm-Shi]ingBusinessBook:“BusinessModelCanvas:AGoodToolWithBadInstruc=ons?”hFps://Inyurl.com/mf4wku4Dr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing
POKERCANVAS(Trade-off)
PROBLEMSPONSOR(ValueRecipient:Beneficiaries):..........................................................................................................PROBLEM(BigUrgentMarketPain(BUMP)):….....................................................................................................................GOAL/JOBTOGETDONE(Market/Objec?ve):…...................................................................................................................SOLUTION-BOUNDARIES(Constraints):................................................................................................................................SOLUTION-PROVIDER(ValueCreator):.................................................................................................................................
9-Box(3x3)VALUEENGINEMAP:4Posi?oningStrategies/BusinessModelsforEveryProduct,Business,Industry,orSystem
q Future(ToDo) q Present(Doing) q Past(Done)WHEN:Environment(Local/GlobalBACKGROUND):…...............................................................................
AuthoroftheWorld’sMostParadigm-Shi]ingBusinessBook:“BusinessModelCanvas:AGoodToolWithBadInstruc=ons?”hFps://Inyurl.com/mf4wku4Dr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing
POKERCANVAS(Trade-off)
PROBLEMSPONSOR(ValueRecipient:Beneficiaries):..........................................................................................................PROBLEM(BigUrgentMarketPain(BUMP)):….....................................................................................................................GOAL/JOBTOGETDONE(Market/Objec?ve):…...................................................................................................................SOLUTION-BOUNDARIES(Constraints):................................................................................................................................SOLUTION-PROVIDER(ValueCreator):.................................................................................................................................
ProblemSolvingTheater(PST)
Supersystem
ProblemSolvingTheater:RapidlyCollectOrganize,Present,&EvaluateIdeasforAnyProblemorHackingProject
q Future(ToDo) q Present(Doing) q Past(Done)WHEN:
Environment(Local/Global)BACKGROUND(Context/Story/Ques?on)
AuthoroftheWorld’sMostParadigm-Shi]ingBusinessBook:“BusinessModelCanvas:AGoodToolWithBadInstruc=ons?”hFps://Inyurl.com/mf4wku4Dr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing
Pain(Constraints)
-Cost(Budget)Delight(Gains)
Benefit(Revenue)+
SOLUTION-BOUNDARIES(Output/Prototype:Solu9onCriteria)
SOLUTIONPROVIDER(ValueCreator)
PROBLEM/CHALLENGE(JobToGetDone)
Impa
ct
FOUNDA
TION
SUPERSTR
UCTURE
(Bod
y)
ROOF
System
(BusinessM
odel/Project)&
Elements
PROBLEMSPONSOR(ValueRecipient)
IMPACTORTRADE-OFF(Feedback)
PROJECTTITLE
EXAMPLES
2x2ValueEngineMap(VEM)for#JMU(HackingforDefense):
DEEPCLEARANCESITUATIONALAWARENESS
AuthoroftheWorld’sMostParadigm-Shi]ingBusinessBook:“BusinessModelCanvas:AGoodToolWithBadInstruc=ons?”hFps://Inyurl.com/mf4wku4Dr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing
PROBLEMSPONSOR(ValueRecipient:Beneficiaries):75thRangerRegimentPROBLEM(BigUrgentMarketPain(BUMP)):prevalenceofimprovisedexplosivedevices,boobytrapsandpersonnelinfor9fiedfigh9ngposi9onsorhidingindepthGOAL/JOBTOGETDONE(Market/Objec?ve):Gainsitua9onalawarenessinsideanaturalorman-madeenemyorpoten9alenemysanctuarySOLUTION-BOUNDARIES(Constraints):Logis9ccomplica9ons–weight;ba]eries;terrain;physicalobstruc9ons;etc.SOLUTION-PROVIDER(ValueCreator):.................................................................................................................................
2x2ValueEngineMap(VEM)for#JMU(HackingforDefense):DEEPCLEARANCESITUATIONALAWARENESSq Future(ToDo) ü Present(Doing) q Past(Done)WHEN:
VALUEENGINE(Trade-off):Complexityvs.Universality
Environment(Local/GlobalBACKGROUND):Theaterof(Asymmetrical)War
AuthoroftheWorld’sMostParadigm-Shi]ingBusinessBook:“BusinessModelCanvas:AGoodToolWithBadInstruc=ons?”hFps://Inyurl.com/mf4wku4Dr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing
PROBLEMSPONSOR(ValueRecipient:Beneficiaries):75thRangerRegimentPROBLEM(BigUrgentMarketPain(BUMP)):Prevalenceofimprovisedexplosivedevices,boobytrapsandpersonnelinfor9fiedfigh9ngposi9onsorhidingindepthGOAL/JOBTOGETDONE(Market/Objec?ve):Gainsitua9onalawarenessinsideanaturalorman-madeenemyorpoten9alenemysanctuarySOLUTION-BOUNDARIES(Constraints):Logis9ccomplica9ons–weight;ba]eries;terrain;physicalobstruc9ons;etc.SOLUTION-PROVIDER(ValueCreator):.................................................................................................................................
2x2ValueEngineMap(VEM)for#JMU(HackingforDefense):DEEPCLEARANCESITUATIONALAWARENESSq Future(ToDo) ü Present(Doing) q Past(Done)WHEN:
Environment(Local/GlobalBACKGROUND):Theaterof(Asymmetrical)War
VALUEENGINE(Trade-off):Size(Weight)vs.Awareness
AuthoroftheWorld’sMostParadigm-Shi]ingBusinessBook:“BusinessModelCanvas:AGoodToolWithBadInstruc=ons?”hFps://Inyurl.com/mf4wku4Dr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing
BLUEOCEAN(VALUEINNOVATION)
Tools/Strategy/BusinessModel
REDOCEAN(COMMODITIZATION)
Tools/Strategy/BusinessModel
LUXURYSPOT(HIGHDIFFERENTIATION)
Tools/Strategy/BusinessModel
DISRUPTIVEINNOVATION(LOWCOST&GOODENOUGH)
Tools/Strategy/BusinessModel
LOWPAIN:Size(Weight)
(Waste;Complexity;
Delay)
HIGHPAIN:Size(Weight)
(Waste;Complexity;
Delay)
LOWDELIGHT:DifferenIaIon(DepthofSitua?onalAwareness)
1 10
1
10
IdealValueProposi9on
(IVP):MaximizeDelight;
MinimizePain
2x2ValueEngineMap(VEM)for#JMU(HackingforDefense):DEEPCLEARANCESITUATIONALAWARENESSq Future(ToDo) ü Present(Doing) q Past(Done)WHEN:
VALUEENGINE(Trade-off):Size(Weight)vs.Awareness
PROBLEMSPONSOR(ValueRecipient:Beneficiaries):75thRangerRegimentPROBLEM(BigUrgentMarketPain(BUMP)):Prevalenceofimprovisedexplosivedevices,boobytrapsandpersonnelinfor9fiedfigh9ngposi9onsorhidingindepthGOAL/JOBTOGETDONE(Market/Objec?ve):Gainsitua9onalawarenessinsideanaturalorman-madeenemyorpoten9alenemysanctuarySOLUTION-BOUNDARIES(Constraints):Logis9ccomplica9ons–weight;ba]eries;terrain;physicalobstruc9ons;etc.SOLUTION-PROVIDER(ValueCreator):.................................................................................................................................
Environment(Local/GlobalBACKGROUND):Theaterof(Asymmetrical)War
ProblemSolvingTheaterfor#JMU(HackingforDefense):DEEPCLEARANCESITUATIONALAWARENESSq Future(ToDo) ü Present(Doing) q Past(Done)WHEN:
Environment(Local/Global)BACKGROUND(Context/Story/Ques?on)Duetotheprevalenceofimprovisedexplosivedevices,boobytrapsandpersonnelinfor?fiedfigh?ngposi?onsorhidingindepth,theabilitytocleartheseareaswithoutexposingSoldiersand/orcri?calcapabilitytounnecessaryriskisamajorforceprotec?onissue.Figh?ngposi?onsarenotlimitedtostructures–tunnels,karezsystems,caves,buildings,etc.Avarietyofrobots/droneshavebeenusedwithlimitedsuccessduetoterrain,lackofgeo-posi?oningsystemsand/orline-of-sightcommunica?ons,andenemyfire.
AuthoroftheWorld’sMostParadigm-Shi]ingBusinessBook:“BusinessModelCanvas:AGoodToolWithBadInstruc=ons?”hFps://Inyurl.com/mf4wku4Dr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing
Pain(Constraints)
-Cost(Budget)Delight(Gains)
Benefit(Revenue)+
SOLUTION-BOUNDARIES(Output/Prototype:Solu9onCriteria)o Logis?cscomplica?onswithpoten?alsolu?ons:weight,
baieries,etc.o Robotsanddronesrestrictedbyterrain,physicalobstruc?ons,
line-of-sightcommunica?ons,ormeshad-hocnetworkstetheringabili?es.
o Robotseasilysuscep?bletoenemyfire.o Abilityofrobotsanddronestocarrythenecessarysensors/
tools/payloadstoprovideadequateintelligenceo Considerstandoffdistancefromentranceofstructureand
lengthof?meexposedforforceprotec?onpurposes.o Considerhowtheintelligenceispresentedtotheuser:
weight,baieries,lightdiscipline,controlwhilemaintainingafigh?ngposture.
o Determinethelayout/floorplanoftheen?restructureor“hidesite”.
o Determinethepresenceandloca?onsofenemypersonnel.o Detectimprovisedexplosivedevicesorotherhazards
PROBLEMSPONSOR(ValueRecipient)75thRangerRegiment
SOLUTIONPROVIDER(ValueCreator)
PROBLEM/CHALLENGE(JobToGetDone)
Gainsitua?onalawarenessinsideanaturalorman-madeenemyorpoten?alenemysanctuary.
#JMUDEEPCLEARANCESITUATIONALAWARENESS
IMPACTORTRADE-OFF(Feedback)
2x2ValueEngineMap(VEM)for#SU11(HackingforDefense):
COUNTERIMPROVISED-THREATFRAMEWORK
Environment(Local/GlobalBACKGROUND):IraqandAfghanistan
AuthoroftheWorld’sMostParadigm-Shi]ingBusinessBook:“BusinessModelCanvas:AGoodToolWithBadInstruc=ons?”hFps://Inyurl.com/mf4wku4Dr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing
PROBLEMSPONSOR(ValueRecipient:Beneficiaries):JointImprovised-ThreatDefeatOrganiza9on(JIDO)PROBLEM(BigUrgentMarketPain(BUMP)):Growingthreatofimprovisedexplosivedevices(IEDs)GOAL/JOBTOGETDONE(Market/Objec?ve):Understandandcategorizetheproblemsetofcounter-improvisedthreatsSOLUTION-BOUNDARIES(Constraints):Simpleframework;Interagencylexiconforonandoff-ba]lefieldIED’sSOLUTION-PROVIDER(ValueCreator):.................................................................................................................................
2x2ValueEngineMap(VEM)for#SU11(HackingforDefense):COUNTERIMPROVISED-THREATFRAMEWORKq Future(ToDo) ü Present(Doing) q Past(Done)WHEN:
VALUEENGINE(Trade-off):Complexityvs.Universality
Environment(Local/GlobalBACKGROUND):IraqandAfghanistan
AuthoroftheWorld’sMostParadigm-Shi]ingBusinessBook:“BusinessModelCanvas:AGoodToolWithBadInstruc=ons?”hFps://Inyurl.com/mf4wku4Dr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing
BLUEOCEAN(VALUEINNOVATION)
Tools/Strategy/BusinessModel
REDOCEAN(COMMODITIZATION)
Tools/Strategy/BusinessModel
LUXURYSPOT(HIGHDIFFERENTIATION)
Tools/Strategy/BusinessModel
DISRUPTIVEINNOVATION(LOWCOST&GOODENOUGH)
Tools/Strategy/BusinessModel
PROBLEMSPONSOR(ValueRecipient:Beneficiaries):JointImprovised-ThreatDefeatOrganiza9on(JIDO)PROBLEM(BigUrgentMarketPain(BUMP)):Growingthreatofimprovisedexplosivedevices(IEDs)GOAL/JOBTOGETDONE(Market/Objec?ve):Understandandcategorizetheproblemsetofcounter-improvisedthreatsSOLUTION-BOUNDARIES(Constraints):Simpleframework;Interagencylexiconforonandoff-ba]lefieldIED’sSOLUTION-PROVIDER(ValueCreator):.................................................................................................................................
LOWPAIN:Complexity(Waste;
Complexity;Delay)
HIGHPAIN:Complexity(Waste;
Complexity;Delay)
LOWDELIGHT:DifferenIaIon(UniversalityofClassifica?onSystem)
1 10
1
10
HIGHDELIGHT:DifferenIaIon(UniversalityofClassifica?onSystem)
2x2ValueEngineMap(VEM)for#SU11(HackingforDefense):COUNTERIMPROVISED-THREATFRAMEWORKq Future(ToDo) ü Present(Doing) q Past(Done)WHEN:
VALUEENGINE(Trade-off):Complexityvs.Universality
IdealValueProposi9on
(IVP):MaximizeDelight;
MinimizePain
ProblemSolvingTheaterfor#SU11(HackingforDefense):COUNTERIMPROVISED-THREATFRAMEWORKq Future(ToDo) ü Present(Doing) q Past(Done)WHEN:
Environment(Local/Global)BACKGROUND(Context/Story/Ques?on)TheJointImprovisedExplosiveDeviceDefeatOrganiza?on,orJIEDDO,wasestablishedin2006tocounterthegrowingthreatofimprovisedexplosivedevices(IEDs)beingexperiencedinIraqandAfghanistan.JIEDDOhassincedemonstratedthecapabilitytoprovidesolu?onstorapidlychangingIEDproblemsinlessthantwoyears.In2015,theDODchosetopreserveJIEDDO’sresponsivenessbymakingtheorganiza?onaCombatSupportAgency,andexpandingit’smissiontocounter-improvisedthreats,inaddi?ontoIEDs.
AuthoroftheWorld’sMostParadigm-Shi]ingBusinessBook:“BusinessModelCanvas:AGoodToolWithBadInstruc=ons?”hFps://Inyurl.com/mf4wku4Dr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing
Pain(Constraints)
-Cost(Budget)Delight(Gains)
Benefit(Revenue)+
SOLUTION-BOUNDARIES(Output/Prototype:Solu9onCriteria)Asimpleframeworkispreferredtoacomplexone.TheframeworkwillbeusedtoderivealexiconforimprovisedthreatsacrossinteragencyandgovernmentboundariesTheframeworkshouldalsobeapplicabletoIEDsTheframeworkshouldbeencompassimprovisedthreatsbothonandoffthebailefield
PROBLEMSPONSOR(ValueRecipient)
JointImprovised-ThreatDefeatOrganiza?on(JIDO)
SOLUTIONPROVIDER(ValueCreator)
PROBLEM/CHALLENGE(JobToGetDone)
DevelopaframeworkforJIDOtounderstandandcategorizethe
counter-improvisedthreatproblemset.
#SU11COUNTERIMPROVISED-THREATFRAMEWORK
IMPACTORTRADE-OFF(Feedback)
2x2ValueEngineMap(VEM)for#SU27(HackingforDefense):
DETECTIONANDMONITORINGOFILLICITMARITIMEACTIVITIES
Environment(Local/GlobalBACKGROUND):Central&SouthAmericaaswellastheCaribbean
AuthoroftheWorld’sMostParadigm-Shi]ingBusinessBook:“BusinessModelCanvas:AGoodToolWithBadInstruc=ons?”hFps://Inyurl.com/mf4wku4Dr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing
BLUEOCEAN(VALUEINNOVATION)
Tools/Strategy/BusinessModel
REDOCEAN(COMMODITIZATION)
Tools/Strategy/BusinessModel
LUXURYSPOT(HIGHDIFFERENTIATION)
Tools/Strategy/BusinessModel
DISRUPTIVEINNOVATION(LOWCOST&GOODENOUGH)
Tools/Strategy/BusinessModel
PROBLEMSPONSOR(ValueRecipient):U.S.SouthernCommand(SOUTHCOM),Technology,Innova9on&Solu9ons–J72PROBLEM(BigUrgentMarketPain(BUMP)):Illicitac9vi9esinbroadmari9meareassuchastheEasternPacificGOAL/JOBTOGETDONE(Market/Objec?ve):Detectandmonitorillicitmari9meac9vi9esSOLUTION-BOUNDARIES(Constraints):Commercial,Off-the-ShelfSolu9ons&low-costsolu9ons;varyingseastates;etc.SOLUTION-PROVIDER(ValueCreator):.................................................................................................................................
LOWPAIN:Cost
(Waste;Complexity;
Delay)
HIGHPAIN:Cost
(Waste;Complexity;
Delay)
LOWDELIGHT:DifferenIaIon(Detec?on;Monitoring)
1 10
1
10
HIGHDELIGHT:DifferenIaIon(QualityofDetec?on/Monitoring)
2x2ValueEngineMap(VEM)for#SU27(H4D):DETECTIONANDMONITORINGOFILLICITMARITIMEACTIVITIESq Future(ToDo) ü Present(Doing) q Past(Done)WHEN:
VALUEENGINE(Trade-off):Costvs.Quality(ofDetec9on)
IdealValueProposi9on
(IVP):MaximizeDelight;
MinimizePain
ProblemSolvingTheaterfor#SU27(H4D):DETECTIONANDMONITORINGOFILLICITMARITIMEACTIVITIESq Future(ToDo) ü Present(Doing) q Past(Done)WHEN:
Environment(Local/Global)BACKGROUND(Context/Story/Ques?on)Therearemanychallengesandopportuni?esassociatedwithsecurityinthegeographicalareacomprisedofCentralandSouthAmerica,andtheCaribbean.Onechallengeiscombatngillicitac?vi?esthataffectmari?mesafetyandsecuritysuchashumanandweaponsmuggling,narco-trafficking,andillegalfishing.Alargergoalistotakeadvantageofinnova?vetoolsandemergingtechnologiesthatcanbeusedbytheU.S.GovernmentandInterna?onalPartnersforworkingtogethertocounterthesechallenges.TheTechnology,Innova?on,andSolu?onDivisionofU.S.SouthernCommand(USSOUTHCOM),aDepartmentofDefenseorganiza?on,isexploringsolu?onstodetectandmonitorillicitac?vi?esinmari?meareas.
AuthoroftheWorld’sMostParadigm-Shi]ingBusinessBook:“BusinessModelCanvas:AGoodToolWithBadInstruc=ons?”hFps://Inyurl.com/mf4wku4Dr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing
Pain(Constraints)
-Cost(Budget)Delight(Gains)
Benefit(Revenue)+
SOLUTION-BOUNDARIES(Output/Prototype:Solu9onCriteria)Describetechnicalthresholds:PreferenceisplacedonCommercial,Off-the-ShelfSolu?onsandlow-costsolu?ons,includingnewwaysofapproachingexis?ngtechnologiesandtakingadvantageofopen-sourceso]warewheneverpossible.EnvironmentalCondi?ons:Mari?meareasandvaryingseastates.Technologiesthatmightberelevant:overthehorizonradar,unmannedsurfacevehicles,unmannedaerialvehicles,advancedsensorsandcommunica?onpackages,andinforma?onsharingtechnologies.
PROBLEMSPONSOR(ValueRecipient)
U.S.SouthernCommand(SOUTHCOM),Technology,Innova?onandSolu?ons–J72
SOLUTIONPROVIDER(ValueCreator)
PROBLEM/CHALLENGE(JobToGetDone)
DevelopthecapabilityforU.S.SouthernCommand,otherU.S.Government
organiza?ons,andInterna?onalpartnerstodetectandmonitorillicitac9vi9esinbroadmari9meareassuchastheEasternPacific.
#SU27:DETECTIONANDMONITORINGOFILLICITMARITIMEACTIVITIES
IMPACTORTRADE-OFF(Feedback)
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