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This presentation on the Cisco model and its relevancy in today's complex world was given at part INSEAD's CALT by Marc Girardot in 2007.
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1Marc Girardot – mgirardo@cisco.com
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 8IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com
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Worklo
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 11IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 12IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com
F+#$C,%EA#(@4*%.B%C%?94$92*%.B%E(@.3*2(*,$! B'1#*.#*'*9#&+4! J+4*'1,@(,P&*#+#-6/,$#,#*4+1&$'(6&.! I$,;+#$''&*(! P+#),3$#8&'7! A$4&)+#&1/! Q&@*#(&1/,,! R$4),H,O%;&1&$9(! J6&'8,$91,$5,16*,;$D
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 13IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com
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Complexity(Explosion of Decision)
Process Structure & Systems People
Standardization & Simplification
Culture
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Time acceleration Globali-zation Innovation
Complexity(Explosion of Decision)
Process Structure & Systems People
Standardization & Simplification
Culture
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com
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Structure & Process
Culture
Empowerment
Explicit Control
! "#$%&&'()! *+,+-&.$/0&(-+1+-)! *+,+-&.$.+1&02+-) ! 3+45$.+1&02+-)! 3+45$&,6#'&0,&7-! "&&.$8#0$+7.+0&/-$/#72+2-&7/)
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 15Marc Girardot – mgirardo@cisco.com
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 16IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com
G.%".3%/+/%?+)1.%/.%+$HQtrly Rev
FY02FY95 FY96 FY97 FY98 FY99 FY00 FY01 FY03 FY04 FY05
Boom Recovery Buildout
RevenuePre-Tax Profit
$7$6$5$4$3$2$1$0 FY06
In Billion $
4k
48k44k
34k
20k
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 17IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com
IJ%FK'LM%N+-"4+-"$)!"#$#%"$&'()**$+,!"#$#%"$&'()**$+,! N*@*'9*,$5,+..#$D<,ST<URE,9.,VW<XY,/Z/! F#$)9-1,;$$8,1$,;&44,3+(,7#*+1*#,16+',V! I$'K>OOF,I*1,['-$%*,$5,S\<]RE,9.,+..#$D<,TY,/Z/,! >OOF,I*1,['-$%*,$5,SV<URE,)$3',^Y,/Z/!
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1. Includes $246M or $0.04 per diluted share charge related to our intent to acquire the remainder of Nuova Systems
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 19IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com
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Cisco Products Power the Internet
Cisco Runs Its Business on the Internet
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 20IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com
Enable disparate campus networks to talk … multi-protocol router born
4./0+.5#6'74Sandy Lerner and Len Bosack
?+)1.')%S*-+,,+,-; TUMV
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 21IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com
&,,.=#$+.,%D+4*)$.,*)Started at Stanford Shipped MultiportCommunications Interface (MCI)
Entered service provider market; released Gigabit Switch Router (GSR)
IPO; 192 employees Released Catalyst switchShipped first router; developed IGRP protocol
Released wireless LAN products
200619921984 1986 1988 1990 1994 1996 1998 2000 2002 2004 2005
First acquisition—Crescendo; released 3000, 4000 & 7000 series routers
Developed CRS-1 Carrier Routing System
Shipped first IP telephone; developed optical strategy
Acquired Andiamothrough spin-in; acquired Linksys
Introduced integrated services router; acquired Scientific Atlanta
Catalyst 6500 >$20B salesShipped 8 millionth IP phoneSurpassed 3M wireless access points installed
2007
Acquired WebExCisco TelePresence Shipped
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 22IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com
John Chambers, Chairman and CEO
“Customer success and satisfaction are at the heart of Cisco’s business strategy and key drivers of our current and future success”
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 23IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 24IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com
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!
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Simplified Processes &Organizations
Automation
Out-taskingIndustrializedprocesses
EmpoweredExecution
EnhancedCommunication& Collaboration
EnrichedLearning
Internet technologies change the context in which traditional trade-offs are made, enabling to erase parts of processes, or to create much simpler organizations.
Trained employees have the right information, at the right time with the ability (tools) and empowerment (governance) to act on it at their level.
Redundant entries of data are consolidated into one entry/trigger, machines automatically trigger and push information or receive information to be processed.
Select tasks or sub-processes are entrusted to specialized partners whose core business is those specific bits of process with remote web-based controls of quality of service. Processes are systematically standardized and scaled globally through web-enabled tools and training.
E-Learning is web-enabled training, synchronous and/or asynchronous, through a variety of combinations of rich media, video-on-demand, audio-on-demand, on-line test, virtual classroom, web simulations etc…
Pervasive communication and collaboration through permanent connectivity, full mobility and a variety of communication tools including VOIP, VOD, IPTV, video-conferencing, email etc…
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 25IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 26IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 27IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 30IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com
MISSIO
N-CRIT
ICAL
NOT M
ISSION
-CR
ITICAL
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KeepIn-house Out-task
OutsourceOut-task
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 32IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com
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CUSTOMERADVOCACYHR
FINANCE
MANUFACTURING
ENGINEERING
IT & STRATEGIC FOUNDATION)IT & STRATEGIC FOUNDATION)
US Americas Asia Japan EMEAOne Sales & Channels Organization
MARKETING
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 33IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com
C%X4.>#4%F9,1$+.,#4%<2-#,+Y#$+.,
FIELD INTEGRATION
SEGMENTED GO TO MARKETENT
COMSP
MARKETINGCHANNELS IBSG
TECHNOLOGY
SERVICES / SUPPORTMANUFACTURING
SALES
FINANCE / LEGAL / HR
BUSINESSDEVELOPMENT / ALLIANCES
Segment CouncilsSegment Councils
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 34IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com
<@*2#$+.,#4+Y#$+., *Z9#$*)%$.%29$"4*))%*A*19$+.,%#>+4+$0Acquisitions
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 35IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 36IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 37IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 38IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com
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Change Drivers
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 39IMD June 27th 2006 Marc Girardot – mgirardo@cisco.com
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