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What happens if you make everyone in your orgaisation a publisher? From Online Information 2010, case study of a SharePoint intranet implementation presented by Laura Jarque and Sam Marshall. Focuses on building emloyee engagement and organisation identity through open communication and internal communities.
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Building organisational
identity with social media:The CAFOD Story
Laura Jarque - CAFOD
Sam Marshall - ClearBox
CAFOD Laura Jarque
The official overseas
development and relief
agency of the Catholic
Church in England and
Wales
A member of CARITAS
International
UK registered charity
400 staff, worldwide
Internal Communications
Manager at CAFOD
Internal communications
strategy
Leadership communication
Staff engagement
ClearBox Sam Marshall
Intranet strategy
SharePoint strategy
Effective team collaboration
Director of ClearBox Consulting
Former global intranet manager
at Unilever
www.clearboxconsulting.co.uk
@sammarshall
In the beginning
Original intranet
What we found
The new intranet
CAFODconnect is
our Intranet. The
audience is the
whole staff
community. You will
find news about
what is happening
in the organisation
and all the support
information you
need to do your job.
Building a collective story
Building a collective story - What we learned
Worries about moderating and controlling content
were unfounded.
A small investment in demonstrating the type and
quality of copy we wanted made a big difference to
the quality of content on the intranet.
The culture in some of our International offices in
more hierarchical than in the UK, so staff will still
seek sign off before posting, or be nervous about
posting a story.
Leadership Involvement
Collaboration
Collaboration – What we learned
Every collaboration site needs a clearly identified
owner.
Every site needs a clear life cycle and owners need
to be held responsible for archiving old sites.
Owners need to understand the difference between
sharing something for collaboration, and publishing it
for wider consumption.
Team collaboration sites My Team
Collaborating or Communicating?
C:\ Me
Group Intranet Every-
one
Department Site My Peers
XX
X
X
XX
?
??
?
?
Conclusion
Sam Marshall
Director
sam@clearboxconsulting.co.uk
Twitter: @sammarshall
www.clearboxconsulting.co.uk
ClearBox Consulting
For more information
Laura Jarque
Internal Communications Manager
ljarque@cafod.org.uk
www.cafod.org.uk
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