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outdoor75
CAB ADVERTISING IN INDIA Statistics and Options Available for Advertising
outdoor75
What Options Do I Have?
u Danglers u Product
Catalogues u Brochures u Feedback Forms u Gift Vouchers u Games - Puzzles,
Crossword etc. u Magazines
Internal Branding
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What Options Do I Have?
u Taxi Top u Taxi Side u Rear Side u Vehicle Wrap
External Branding
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What Options Do I Have?
u EL stickers are connected to the Brake-lights of cab
u Whenever driver applies brake, these stickers glow along with brake lights
u They are very eye catching especially during night time
Electroluminescent Stickers
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What Options Do I Have? Voice Over
u Works like jingle on radio but with no clutter. u The voice over or jingle is played twice for each customer (once when the meter is
turned on and once when it is turned off) u On an average 6 trips are done per Meru cab per day. u Therefore 360 mentions per month per cab. u 360 mentions of 30 seconds each on radio would cost around Rs. 3,00,000 to
4,00,000
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Why Cab Advertising?
Cabs go everywhere so the message can be
seen by everyone
Inside the car the passenger is captive hence more receptive
to the message
Message is at eye level therefore difficult
to ignore
Passenger would be in car for at least 40
minutes so interactive campaigns can be
executed
Significantly lower cost when compared to
traditional media or billboards
Exclusive visibility within the cab away
from the clutter
Its possible to measure and track the reach and impact of your
campaign
Cabs are used by city high fliers, shoppers with money to spend
and tourists and visitors visiting.
Cab Advertising is 80% cheaper than Billboards and has the same reach
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Advantages over Billboards
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Maximum Reach, Minimum Cost
Mobile billboards have high reach and low cost per impression
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Reach of Cab Branding
More than 1 million passengers per month
98% of commuters belong to SEC A
70% of the daily commuters are
Corporate
20% commuters are Housewives (decision-
makers)
Each trip lasts for at least 45-60 minutes
Cabs are used for travel to business
meetings
Cabs are increasingly used for entertainment
such as shopping, cinema visits, dine-
outs
They are also used for transport of school-going kids safely
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Customer Profile
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Who to contact?
Outdoor 75 Call: (+91) 9818 99 1548 Email: rajat@outdoor75.com Reach: 1975, Sector 45, Gurgaon, India You can contact us for exploring other media options.
Supported by keen consumer insight, analysis and experience, Outdoor 75 is one of the most efficient media buying and planning networks in the country today.
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