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The fine-tuned concept for Cultural Commons Collecting Society, incl. recent crowdfunding and fundraising plans of more then 0.5 Mio USD.
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C3S: The Concept. @ CC Global Summit :: Buenos Aires 2013-08-24 :: Wolfgang Senges
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presentation
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The Pitch
What is C3S about?
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The Pitch
Improved livelihood for the mass of artists
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The Pitch
Openness
for all kinds of licences
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The Pitch
Licensing
less constrained by boundaries
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The Pitch
new markets new licensing models
digital integration
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The Objec5ves
It‘s more than just CC.
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The Objectives
participation flexibility fairness
social approach transparency
openness ! !
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Par5cipa5on
How can par5cipa5on of ar5sts be improved?
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Participation
European legal form
European Cooperative (Société Coopératif Européenne)
Cooperative
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Participation
Cooperative
User Members
Supporting Members
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Participation
only creators
are User Members
not dependent
from Supporting Members
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Participation
User Members: voting
Supporting Members: advising
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Participation
Regional groups & conventions
✔ transparency ✔ networking
✔ specific interests
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Flexibility
Freedom in Licensing.
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Flexibility
Integrating Creative Commons
not sufficient
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Flexibility
CC @ CS
exclusive
✔ / not beyond
restrictive use types
✖
✖
✖
C3S
✔ selected
✔ / beyond
all modules [ use types ]
✔ ✔
✔
Feature
artist repertoire
CC & ARR
CC details
ARR details
voluntary payment
micro payment
donations
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Flexibility
low mid high
What‘s commercial?
YouTube
Broadcast
Podcasts
Blogs
YouTube
Broadcast
Blogs
Podcasts Podcasts
Broadcast
YouTube
Blogs
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Flexibility
Arbitration board
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Flexibility
Required:
new metadata structure
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Fairness
Technology is essen5al.
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Fairness
Making use of existing data statistics like playlists
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Fairness
Audio recognition: &
Independent study projects
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Fairness
How to estimate mathematically correct?
mass data
automated recognition
& automated count
monitoring sample
adjusted estimation
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Fairness
precise
payments for creators
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Distribu5on of Royal5es
The right key to support
ar5sts & culture.
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Distribution of Royalties
100 % revenues
low earning artists
progressive deductions
higher earning artists
Threshold amount
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Fairness
0 €
500 €
1.000 €
1.500 €
2.000 €
2.500 €
January February March April May June July August September October November December
Sample royal5es for one year
SupporHng share
RoyalHes
Membership Fee
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Fairness
no negative balance
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Transparency
In every aspect.
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Transparency
real-time dashboard
for your account
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Transparency
Participation of all
real world compatibility
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Transparency
Decisions by creators: It is their work.
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Transparency
Comfortable licensing
Increases willingness to pay
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Openness
Digital integra5on.
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Openness
Key:
Clean metadata
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Openness
Digital core implementation
Open APIs for licensing
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Openness
APIs
to accelerate & easen workflow
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Openness
Money
for artists
NOT lawyers
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The Coopera5ve
How does it work?
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The Cooperative
one share: 50 € (68 USD)
max. 60 shares
paid back upon exit
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The Cooperative
decisions
made by
all creators
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The Cooperative
general convention
administrational board
executive director(s)
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The Cooperative
administrational board: min. 5 members
max. ¼ Supporting Members
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The Stakeholders
Requirements & Expecta5ons
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The Stakeholders
Artist requirements?
Social & cultural demands?
Users‘ requests?
Industry‘s requirements?
New EU directive?
Support by politics?
✔ ✔ ✔ ✔ ✔ ✔
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Status Report
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Status Report
founding: 25th September
core team & supporters (46 people)
launching capital of 40.000 USD
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Status Report
100.000 USD current crowdfunding level
If 270.000 USD,
then doubled by public funding
540.000 USD
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Status Report
Feb 2010 :: kick-off May 2012 :: website launch
July 2013 :: crowdfunding campaign Aug 2013 :: industry wants to partner with us
developing in 2014
launch into business by 2015 earliest
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Become a member!
www.startnext.de/en/c3s
Wolfgang Senges
Project Lead Business Development
wolfgang.senges@c3s.cc
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