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UMK's Agropark Will Be The Centre Of Producing
Lower Cost Animal Feed Pellet Using Oil Palm Fronds
A.P.P COMPANY
Missions :-Producing and supplying high quality animal
feeds to farmer. - Expand the target market and increase
the livestock.
Visions :-To produce good quality of animal feeds and
can be marketed to whole Malaysia with emerge as the nation's foremost animal feed
supplier
Objectives :-Get closer ties between citizens University
Malaysia Kelantan with community.-To help farmers around Jeli reduce cost feed of their
livestock-Create business opportunities to community
around Jeli
Siti Subailah Binti Hj. SuodC.E.O
Norsyakira Binti MatGeneral Manager
Siti A’eisyah Binti Suhimi
Operation Officer
Azifah Binti Mohd Suhaimi Financial
Muhammad Razin Bin Ramli
Marketing
ORGANIZATION CHART
WHY Oil-palm fronds ???
1.Availability Of The Resources
The palm oil fronds prunedduring harvesting of the fruit
bunches.
2. Cost saving
OPERATION
UMK AS A PRODUCEER OF THE
ANIMAL PELLET
UNIT PENGUMPULAN
1.MENCARI SUMBER
2.BANTUAN CHOPPING MACHINE
3.PENGANGKUTAN
UNIT PEMPROSESA
NDAN
TEKNOLOGI
1.MESIN PENGHANCUR
2.MESIN “PELLET”
UNIT PEMBUNGKUSAN
1.PROSSES PEMBUNGKUSAN
DAN LABEL.
UNIT PEMASARAN
1
1.PROMOSI SEKITAR JELI DN KELANTAN
2.JABATAN PERTANIAN DAN HAIWAN
3.INSTITUSI PENDIDIKAN4.INSTITUSI KAJIAN
PUSAT PENGELUARAN “ANIMAL FEED -
PELLET”
PRODUCTION &MARKETING FLOW CHART
SISA DAUN KELAPA SAWIT
( FROND OF OIL PALM)
AP.P COMPANY (UMK)
CUSTOMER
ANIMAL’S FARMER
COMPANY BASED ON
AGRICULTURE
INSTITUTION OF EDUCATION
INSTITUTION OF RESEARCH
The simple procedure to make the animal
feed pellet:(By chopping, drying and pelletizing)
1.The fronds are chipped into smaller pieces of 10-20 mm
using a chipper
2.Drying using the solar
3. Put into Pellet Machine and mix with others
ingredients
4. Storage5. Transport
MARKETING
1)Product -Blended feed pellet
Pellet made from 100 percent fresh palm frond
Pellet mix with other ingredients
2) Price - Lower than the market price
For the blended feed pellets will sell at RM25 for a 40 kg bag compare to market
price that is RM30 The pellet made from 100 percent fresh palm frond is sold at RM12 for a 40kg bag
compare to market price that is RM17.
MARKETING STRATEGIES
3)Promotion - The promotion can be done through the direct
selling- The promotion also can done through the
facilities of the technologies such as multimedia of television, radio and others.
4)Place- The product will be supply around the
focusing point of people, like Kota Bharu city- The product will be send into the agencies of
government.
• Have many competitors.
• When shortage of residue crop to produce pellet.
• Strategic location with no pollution
• Low cost of raw materials.
• No problem in securing a steady supply of palm fronds.
• Lack of deliveries to the other state
• High demand from other states and country
• Can be a learning centre for university student.
(THREAT) (STRENGTH)
(WEAKNESS)
(OPPORTUNITY)
S . W . O . T . A N A L Y S I S
FINANCIAL
Projected Financial Statements
Income Statements
Period from 2014 to 2015 and projected 3 years
2014 2015 Year 1 Year 2 Year 3
Income
Pellet 78,000 77,000 78,000 79,000 80,000
Crops 6,000 6,000 6,000 8,000 9,600
NTS/FII 2,700 2,700 2,700 2,700 2,700
a) Total Cash Income 86,700 85,700 86,700 87,700 91,000
Direct Expenses
Crop Expenses 6,600 6,600 6,600 6,600 6,600
Processing Expenses 8,030 8,030 8,030 8,030 8,030
Equip. Fuel & Repairs 10,200 10,200 10,200 10,200 10,200
Marketing & Trucking 2,250 2,250 2,250 2,250 2,250
NTS/FII 1,875 1,875 1, 875 1,875 1,875
b) Total Direct Expenses 28,954 28,954 28,954 28,954 28,954
Indirect Expenses
Labour 4,000 4,000 4,000 4,000 4,000
Legal & Accounting 850 850 850 850 850
Insurance & Licences 2,400 2,400 2,400 2,400 2,400
Utilities, Misc. 2,850 2,850 2,850 2,850 2,850
Operating Interest 2,000 1,800 1,700 1,400 900
Term Loan Interest 10,000 9,000 8,000 7,000 7,000
c) Total Indirect Expenses 22, 100 21,000 20,900 20,600 20,200
d) TOTAL EXPENSES 51,054 49,954 49854 49554 49154
e) NET RETURN CASH
EXPENSES (a-d)
35,646 35,746 36,846 38,146 41,846
Depreciation -12,100 -10,990 -9,970 -8,670 -7,040
Inventory Change 2,400 400 1,200
f) Total Adjustments -12,100 -8,590 -9,970 -8,670 -7,040
g) NET FARM INCOME(e+f) 23,546 27,156 26,876 29,476 34,806
RECOMMENDATION
1.Provide the training skills to
community and students around
Kelantan.
2. Cooperation with agencies of
government to improve the quality
of the product through the
research.
CONCLUSIONOil-palm fronds have been success-fully used as a
substitute for tropical grasses by ruminant producers in
Malaysia. In addition, the traditional role of feed
manufacturing has changed as animal production units
have increased in size. The key to lowering feed costs is
to understand the interrelationships that exist from the
time ingredients are purchased to the time the animal
consumes the feed. Other than that, animal feed
manufacturing plays a vital role in the overall food
production industry. It’s a very active business and its
players are always in dynamic interaction.
ANIMAL FEED-PELLET
A.P.P COMPANY
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