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How to use social media to leverage your personal brand, build relationships, solve issues, generate desire, stay connected and learn what people are saying about your business. A solid overview of this medium and why every business needs to think about using it.
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IF NOTHING EVER CHANGED, THERE WOULD BE NO
BUTTERFLIES
the business butterflies
SO, WHAT IS
SOCIAL MEDIA?
USER CREATED CONTENT SHARED
IN A SOCIAL ENVIRONMENT
we no longer SURF the web…
we SHAPE it
Social media is like teen sex.Everyone wants to do it. No one knows how.When it’s finally done there is surprise it’s not better.”Avinash Kaushik, Analytics Evangelist - Google
it’s not a FAD
3 out of 4 Americans use social technology
Forrester, The Growth of Social Technology Adoption, 2008
2/3 of the world’s Internet population visit a social network or blogging site
Nielsen, Global Faces & Networked Places - 2009
time spent on social networks is growing
at 3x the overall internet growth
Nielsen, Global Faces & Networked Places - 2009
it’s a fundamental
SHIFT in the way we connect & communicate
the way that we make connections & influence people
HASN’T CHANGED…
WHERE WE DO IT has
THE REASON?
consumers have been
BOMBARDEDwith noise
THIS HAS BRED
MISTRUST
DISCON NECTION
AND A DESIRE FOR
CONTROL
they’ve
STOPPED listening
THEY WANT TO BE
LISTENED TO…
THEY WANT TO BE
LISTENED TO…
respected
find out wherethey’re having
CONVERSATIONS
AFTER ALL,THAT’S WHERE THEY
SHARE …
what they LOVE
what they HATE
AND…
they’re spreading
FAST
they’re lasting
FOR EVER
SO, IF YOU’RE NOT
LISTENING
how do you know what people
are saying about YOU?
IF YOU WANT TO CONNECTWITH YOUR CUSTOMERS,YOU NEED TO GO WHERE
THE CONVERSATION IS
don’t be
SCARED
i’m bob
circle of influence
Bio I enjoy long walks
on the beach, chocolate
sundaes and making
paper planes.
www.bobbinaround.com
Friends
Followers
Bio Consultant
with a passion for
fish.
www.gonefishing.c
om
Friends
Followers
just because
social media is FREEdoesn’t mean you shouldn’t have a
STRATEGY
don’t jump on the
BANDWAGON
if I still haven’t CONVINCED you
MANY OF YOU IN THISROOM ARE...
creators
BUT DOES ANYONE KNOW?
NOT someonewho knows what he knows
AN EXPERT IS...
someone who is KNOWN
for knowing what he knows
AN EXPERT IS...
you have to earn your
ATTENTION
build WHUFFIE
instead of
INTERRUPTION
instead of
INTERRUPTION
so, become a part of the
COMMUNITY
Why
Profile Pages - Keep it ProfessionalFan Pages - Build it and they will come!!!Groups - A place for your association, business, etc.Causes and Charitable Issues - Raise money online, and without the hassle of handling money.Hook your blog up to your Facebook Fan pageCreate a “Badge” for your website or blog
Your Profile
Fan Pages
Group Page
Causes & Charitable Issues
Your Blog On
Badges For Web & Blog
are you ?
It is the BUSINESS VERSION of Facebook
It is the ONLINE RESUME
It is your ONLINE ROLODEX
It is all about CONNECTIONS
It is all about ACCESS
How Operates
PROFILE
GROUPS
RECOMENDATIONS
making CONNECTIONS generates
BUSINESS OPPORTUNITIES
SO, WHAT IS TWITTER?
7 MILLION active usersgrowing at a staggering1400% yoy
Source: Nielsen NetView, Feb 09, Home and Work
1928%
TWITTER NAMETWEET BAR# CHARACTERS
LEFT
TWEETSFROMPPL IFOLLOW
FOLLOWERS
HOW TO BUILD BUSINESS
1
CREATE A
BACK STORY
picture
bio
background
tweets
links
1
2
3
4
5
BACKSTORY .
2
IDENTIFY THE
TWITTERATI
433 page views02:32 avg time on page
143 new subscribers over 4 days
3
FIND CUSTOMERS
KEYWORDS .
4
RESOLVE PROBLEMS
. OVER 100,000++ VIEWS ON YOUTUBE
. PICKED UP BY MAJOR NEWS NETWORKS
more importantly, it
CHANGED the way Comcast
DID BUSINESS
5
CREATE ELECTRICITY
6
BUILD BRAND LOVERS
RESULTS .100 ppl = lots of food & beverage sales
7
SHOW YOUR
HUMAN SIDE
OMG...I just got
STOOD UP- @chelpixie
QUESTIONS
RULES .• STRATEGIZE• LISTEN• RESPOND, ENGAGE & BE HUMAN• BUILD WHUFFIE• ANALYZE• RECALIBRATE, RINSE & REPEAT
Keep Talking!
@bizbutterfliesblogspot.businessbutterflies.com
@ready2spark @beevents @chicgeekgirl
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