Building Your Brand Taglines Touch points, and Logos, Product Camp 2015

StandFor

Something

Building a Brand:Taglines, Touch points and Logos

Branding Balancing Act

Brand = visual (logo) + communication (tagline)

WHY?

StrategyVisual and Verbal

What’s this about a Tagline?

Tagline Image

Tagline Image

Tagline Image

Tagline Image

Tagline Image

Tagline Image

Defining the Brand“THIS IS YOUR SPIN OF THE BUSINESS”

Company’s Mission

Benefits & Features

Qualities

How Are You Seen?

When does a company not share their brand?

When does a company not share their brand?

Business Touch Points

· E-newsletter· Direct mail/send out cards, etc· Blogging· Skype/phone calls· Social media· Speaking/presentations· Personal meetings

· Events· Webinars· White papers· Text messaging· E-signatures & bylines· Business cards

Business Touch Points

· E-newsletter· Direct mail/send out cards, etc· Blogging· Skype/phone calls· Social media· Speaking/presentations· Personal meetings

· Events· Webinars· White papers· Text messaging· E-signatures & bylines· Business cards

The # of touches that results in a sale10+ andwhy it’s important to have your logo and tagline CONSISTENTLY attached to all

Differentiation

Set business from the competition

Gives Personality

Compelling

Why are clients calling

“A carefully built brand is worth more in actual dollars than is all of the tangible assets of a business put together and is what will reap monetary rewards…”

Kathy Kobliski

Known By Symbol

“A carefully built brand is worth more in actual dollars that is all of the tangible assets of a business put together and is what will reap monetary rewards…”

Kathy Kobliski

Known By Color

Know By Color

Known By Letters

Know By Letters

Known By Symbol

America’s Original Jeans

Everything is Beautiful Up Here

Known By Symbol

House of Gucci

Known By Color

Welcome to Cardinal Nation

Small Victories, Large Defeats

Phillies

Every kiss begins with Kay

Every kiss begins with Kay

Let Your Fingers Do The Walking

Let Your Fingers Do The Walking

Together we'll go far

Together we'll go far

Save money. Live better.

Save money. Live better.

Betcha Can’t Eat Just One

Betcha Can’t Eat Just One

Start Now…Brand Yourself!