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Munindra Khaund
Agenda
Facts and Figures Using Facebook Guidelines
2
Facebook Statistics* More than 350 million active users More than 2.5 billion photos uploaded
to the site each month More than 3.5 billion pieces of content
(web links, news stories, blog posts, notes, photo albums, etc.) shared each week
More than 3.5 million events created each month
* Facebook Statistics
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Adults and Social Networks* 35% of American adults have a profile
in a social network 65% of American teens use a social
network 89% use their online profiles to keep
up with friends 57% use their profile to make plans
with friends 49% use them to make new friends* Adults and Social Network Websites, Pew Internet and American Life Project
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Charitable Organizations 89% of charitable organizations using
at least one form of social media 79% of charities using either social
networking or video blogging 81% responded that social media is
“somewhat important” for the future 45% responded that social media is
very important to fund raisingStill Setting the Pace in Social Media: The First Longitudinal Study of Usage by the Largest US Charities, Center for Research Marketing
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Activities Performed*
7Activities performed while using social networking sites [PDF]
Facebook: In Plain Language
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Profile
Group
Pages
Friends News Feeds*≠ Commerce
Members News Feeds*≠ Commerce
Fans News Feeds*= Commerce
5000
5000
Unlimited
*Status updates, direct message, photos, videos, notes
FacebookFacebook Content
Facebook: Pages and Groups
Pages Groups Indexed Add applications Review statistics Administration
invisible
Updates are not the same as messaging members in a Group
Message entire Group Control enrollment Administration visible
Only visible to members*
Cannot add applications
Cannot review statistics
*Group membership setting 10
Facebook Pages: Building a Community
Post and send updates Status updates
Post events Upcoming events
Add images and videos From events
Advertise Social ads
Add applications FBML, Causes
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Facebook Pages: Planning Your Outreach
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Facebook Pages: Engaging the Audience Photos and videos Interactions
Rules of engagement
Status Updates Admins Events Insights Badge, Fan Box
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Facebook: Static FBMLFacebook: CausesFacebook: WidgetsFacebook: UsernameFacebook: AdvertisingFacebook: Promoting
Facebook: Ads Business or brand - to promote a product or
service 100% branded by the advertiser Link to a page, application, or external
website
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Facebook: Do Numbers Matter?
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Facebook: Guidelines Branding Updating content Use photos, videos, links Use Apps correctly Encourage interaction Put something in the basket Connect and integrate: Flickr, Twitter,
YouTube Why should I become a Fan?
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What Social Media Can’t Do? Substitute marketing strategy Succeed without top management
buy-in Be viewed as a short-term project Produce meaningful, measurable
results quickly Be done by “kids” who “understand
social innately”Ten Things Social Media Can’t Do: A Healthy Reminder for Setting Expectation. B.L. Ochman
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Points to Ponder
“You have zero privacy anyway. Get over it.”Scott McNealy, 1999
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Organizational structures will be disrupted. Deal with it.
Engagement Guidelines
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Conclusion
It’s about the donors Being loyal to donors Remember the power of a
photograph Engage and connect online Ask your “friends” to ‘enlist friends’ Establish guidelines and have a plan
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