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2.059
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5
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DESCRIPTION
Here's the on-screen portion of the keynote presentation I gave at the March 26, 2010 OTA Sessions event in Sioux Falls, SD. Many thanks to Hugh Weber, Spike Jones, Jonathan Harris and Scott Monty.
Citation preview
Creative Commons Attribution amp Non-Commercial License
Image by Ingvar Sverrisson of Soacutelfar sculpture by Joacuten Gunnar Aacuternason in Reykjavik Iceland via Flickr | Creative Commons
Creative Commons Attribution amp Non-Commercial License
Image by Ingvar Sverrisson of Soacutelfar sculpture by Joacuten Gunnar Aacuternason in Reykjavik Iceland via Flickr | Creative Commons
gtThe journey gtgtfrom singular and ldquobigrdquo
to many and everywhere
gtgtgtThe history and future of advertising ideas
OTA SessionsSioux Falls SDMarch 26 2010
Creative Commons Attribution amp Non-Commercial License
Image by Ingvar Sverrisson of Soacutelfar sculpture by Joacuten Gunnar Aacuternason in Reykjavik Iceland via Flickr | Creative Commons
Hello
Image by Ingvar Sverrisson of Soacutelfar sculpture by Joacuten Gunnar Aacuternason in Reykjavik Iceland via Flickr | Creative Commons
Image by leonandloisphotos via Flickr | Creative Commons
Our industry is on a journey
Image from Hitchhiker by Simon Reeves
Who do we
bring along
with us
Image by jibbyimages via Flickr | Creative Commons
What skills
should we pack
How do we prepare
for where
wersquore heading
gt The Internet
= Empowering technology = Empowered consumers
gtgt The ldquogood enoughrdquo revolution
gtgtgt Boomers vs Millenials
gtgtgtgt ldquoAlways onrdquo media channels (eg Twitter breaks news now)
gtldquoTheres never going to be a worldwide brand built by advertising ever again
And there may never be a job like that job you used to have either
Revolutions are like that They invent and destroy and they only go one wayrdquo
gtgtSeth Godin
Sage advice from Seth Godin
gtgtldquoAnxiety is practicing failure in advancerdquo
Image by lakesider via Flickr
Image by daniel villar onrubia via Flickr
gtIdeas
x
gtAct like a software company
not like an ad agency
gtgtExperiment all the time
Image via thefloridacatholicorg
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
Creative Commons Attribution amp Non-Commercial License
Image by Ingvar Sverrisson of Soacutelfar sculpture by Joacuten Gunnar Aacuternason in Reykjavik Iceland via Flickr | Creative Commons
gtThe journey gtgtfrom singular and ldquobigrdquo
to many and everywhere
gtgtgtThe history and future of advertising ideas
OTA SessionsSioux Falls SDMarch 26 2010
Creative Commons Attribution amp Non-Commercial License
Image by Ingvar Sverrisson of Soacutelfar sculpture by Joacuten Gunnar Aacuternason in Reykjavik Iceland via Flickr | Creative Commons
Hello
Image by Ingvar Sverrisson of Soacutelfar sculpture by Joacuten Gunnar Aacuternason in Reykjavik Iceland via Flickr | Creative Commons
Image by leonandloisphotos via Flickr | Creative Commons
Our industry is on a journey
Image from Hitchhiker by Simon Reeves
Who do we
bring along
with us
Image by jibbyimages via Flickr | Creative Commons
What skills
should we pack
How do we prepare
for where
wersquore heading
gt The Internet
= Empowering technology = Empowered consumers
gtgt The ldquogood enoughrdquo revolution
gtgtgt Boomers vs Millenials
gtgtgtgt ldquoAlways onrdquo media channels (eg Twitter breaks news now)
gtldquoTheres never going to be a worldwide brand built by advertising ever again
And there may never be a job like that job you used to have either
Revolutions are like that They invent and destroy and they only go one wayrdquo
gtgtSeth Godin
Sage advice from Seth Godin
gtgtldquoAnxiety is practicing failure in advancerdquo
Image by lakesider via Flickr
Image by daniel villar onrubia via Flickr
gtIdeas
x
gtAct like a software company
not like an ad agency
gtgtExperiment all the time
Image via thefloridacatholicorg
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
Creative Commons Attribution amp Non-Commercial License
Image by Ingvar Sverrisson of Soacutelfar sculpture by Joacuten Gunnar Aacuternason in Reykjavik Iceland via Flickr | Creative Commons
Hello
Image by Ingvar Sverrisson of Soacutelfar sculpture by Joacuten Gunnar Aacuternason in Reykjavik Iceland via Flickr | Creative Commons
Image by leonandloisphotos via Flickr | Creative Commons
Our industry is on a journey
Image from Hitchhiker by Simon Reeves
Who do we
bring along
with us
Image by jibbyimages via Flickr | Creative Commons
What skills
should we pack
How do we prepare
for where
wersquore heading
gt The Internet
= Empowering technology = Empowered consumers
gtgt The ldquogood enoughrdquo revolution
gtgtgt Boomers vs Millenials
gtgtgtgt ldquoAlways onrdquo media channels (eg Twitter breaks news now)
gtldquoTheres never going to be a worldwide brand built by advertising ever again
And there may never be a job like that job you used to have either
Revolutions are like that They invent and destroy and they only go one wayrdquo
gtgtSeth Godin
Sage advice from Seth Godin
gtgtldquoAnxiety is practicing failure in advancerdquo
Image by lakesider via Flickr
Image by daniel villar onrubia via Flickr
gtIdeas
x
gtAct like a software company
not like an ad agency
gtgtExperiment all the time
Image via thefloridacatholicorg
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
Image by Ingvar Sverrisson of Soacutelfar sculpture by Joacuten Gunnar Aacuternason in Reykjavik Iceland via Flickr | Creative Commons
Image by leonandloisphotos via Flickr | Creative Commons
Our industry is on a journey
Image from Hitchhiker by Simon Reeves
Who do we
bring along
with us
Image by jibbyimages via Flickr | Creative Commons
What skills
should we pack
How do we prepare
for where
wersquore heading
gt The Internet
= Empowering technology = Empowered consumers
gtgt The ldquogood enoughrdquo revolution
gtgtgt Boomers vs Millenials
gtgtgtgt ldquoAlways onrdquo media channels (eg Twitter breaks news now)
gtldquoTheres never going to be a worldwide brand built by advertising ever again
And there may never be a job like that job you used to have either
Revolutions are like that They invent and destroy and they only go one wayrdquo
gtgtSeth Godin
Sage advice from Seth Godin
gtgtldquoAnxiety is practicing failure in advancerdquo
Image by lakesider via Flickr
Image by daniel villar onrubia via Flickr
gtIdeas
x
gtAct like a software company
not like an ad agency
gtgtExperiment all the time
Image via thefloridacatholicorg
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
Image by leonandloisphotos via Flickr | Creative Commons
Our industry is on a journey
Image from Hitchhiker by Simon Reeves
Who do we
bring along
with us
Image by jibbyimages via Flickr | Creative Commons
What skills
should we pack
How do we prepare
for where
wersquore heading
gt The Internet
= Empowering technology = Empowered consumers
gtgt The ldquogood enoughrdquo revolution
gtgtgt Boomers vs Millenials
gtgtgtgt ldquoAlways onrdquo media channels (eg Twitter breaks news now)
gtldquoTheres never going to be a worldwide brand built by advertising ever again
And there may never be a job like that job you used to have either
Revolutions are like that They invent and destroy and they only go one wayrdquo
gtgtSeth Godin
Sage advice from Seth Godin
gtgtldquoAnxiety is practicing failure in advancerdquo
Image by lakesider via Flickr
Image by daniel villar onrubia via Flickr
gtIdeas
x
gtAct like a software company
not like an ad agency
gtgtExperiment all the time
Image via thefloridacatholicorg
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
Image from Hitchhiker by Simon Reeves
Who do we
bring along
with us
Image by jibbyimages via Flickr | Creative Commons
What skills
should we pack
How do we prepare
for where
wersquore heading
gt The Internet
= Empowering technology = Empowered consumers
gtgt The ldquogood enoughrdquo revolution
gtgtgt Boomers vs Millenials
gtgtgtgt ldquoAlways onrdquo media channels (eg Twitter breaks news now)
gtldquoTheres never going to be a worldwide brand built by advertising ever again
And there may never be a job like that job you used to have either
Revolutions are like that They invent and destroy and they only go one wayrdquo
gtgtSeth Godin
Sage advice from Seth Godin
gtgtldquoAnxiety is practicing failure in advancerdquo
Image by lakesider via Flickr
Image by daniel villar onrubia via Flickr
gtIdeas
x
gtAct like a software company
not like an ad agency
gtgtExperiment all the time
Image via thefloridacatholicorg
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
Image by jibbyimages via Flickr | Creative Commons
What skills
should we pack
How do we prepare
for where
wersquore heading
gt The Internet
= Empowering technology = Empowered consumers
gtgt The ldquogood enoughrdquo revolution
gtgtgt Boomers vs Millenials
gtgtgtgt ldquoAlways onrdquo media channels (eg Twitter breaks news now)
gtldquoTheres never going to be a worldwide brand built by advertising ever again
And there may never be a job like that job you used to have either
Revolutions are like that They invent and destroy and they only go one wayrdquo
gtgtSeth Godin
Sage advice from Seth Godin
gtgtldquoAnxiety is practicing failure in advancerdquo
Image by lakesider via Flickr
Image by daniel villar onrubia via Flickr
gtIdeas
x
gtAct like a software company
not like an ad agency
gtgtExperiment all the time
Image via thefloridacatholicorg
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
How do we prepare
for where
wersquore heading
gt The Internet
= Empowering technology = Empowered consumers
gtgt The ldquogood enoughrdquo revolution
gtgtgt Boomers vs Millenials
gtgtgtgt ldquoAlways onrdquo media channels (eg Twitter breaks news now)
gtldquoTheres never going to be a worldwide brand built by advertising ever again
And there may never be a job like that job you used to have either
Revolutions are like that They invent and destroy and they only go one wayrdquo
gtgtSeth Godin
Sage advice from Seth Godin
gtgtldquoAnxiety is practicing failure in advancerdquo
Image by lakesider via Flickr
Image by daniel villar onrubia via Flickr
gtIdeas
x
gtAct like a software company
not like an ad agency
gtgtExperiment all the time
Image via thefloridacatholicorg
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
gt The Internet
= Empowering technology = Empowered consumers
gtgt The ldquogood enoughrdquo revolution
gtgtgt Boomers vs Millenials
gtgtgtgt ldquoAlways onrdquo media channels (eg Twitter breaks news now)
gtldquoTheres never going to be a worldwide brand built by advertising ever again
And there may never be a job like that job you used to have either
Revolutions are like that They invent and destroy and they only go one wayrdquo
gtgtSeth Godin
Sage advice from Seth Godin
gtgtldquoAnxiety is practicing failure in advancerdquo
Image by lakesider via Flickr
Image by daniel villar onrubia via Flickr
gtIdeas
x
gtAct like a software company
not like an ad agency
gtgtExperiment all the time
Image via thefloridacatholicorg
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
gtldquoTheres never going to be a worldwide brand built by advertising ever again
And there may never be a job like that job you used to have either
Revolutions are like that They invent and destroy and they only go one wayrdquo
gtgtSeth Godin
Sage advice from Seth Godin
gtgtldquoAnxiety is practicing failure in advancerdquo
Image by lakesider via Flickr
Image by daniel villar onrubia via Flickr
gtIdeas
x
gtAct like a software company
not like an ad agency
gtgtExperiment all the time
Image via thefloridacatholicorg
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
Sage advice from Seth Godin
gtgtldquoAnxiety is practicing failure in advancerdquo
Image by lakesider via Flickr
Image by daniel villar onrubia via Flickr
gtIdeas
x
gtAct like a software company
not like an ad agency
gtgtExperiment all the time
Image via thefloridacatholicorg
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
Image by lakesider via Flickr
Image by daniel villar onrubia via Flickr
gtIdeas
x
gtAct like a software company
not like an ad agency
gtgtExperiment all the time
Image via thefloridacatholicorg
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
Image by daniel villar onrubia via Flickr
gtIdeas
x
gtAct like a software company
not like an ad agency
gtgtExperiment all the time
Image via thefloridacatholicorg
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
x
gtAct like a software company
not like an ad agency
gtgtExperiment all the time
Image via thefloridacatholicorg
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
gtgtExperiment all the time
Image via thefloridacatholicorg
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
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