Brian Solis Presentation

Who is the Giant of Social Media?

Brian Solis is Our Giant

Brian Solis - Who Is He?

Digital Analyst – studied and influenced the effects of social media & technology on business, entertainment & culture.

Sociologist – his book “Engage” is regarded as the industry reference guide for businesses to build and measure success on the social web.

Futurist – specializes in change management and organizational transformation to help businesses introduce new media into their marketing plans.

Solis’ Blog

The 6 Pillars of Social Commerce: Understanding the Psychology of

Engagement

Solis’ Digital Darwinism

Social Media BRANDSPHERE

His Company

Brian is the principal at Altimeter Group, a research-based advisory firm that conducts independent research on new technologies for companies.

Formed in 2008

23 employees

Located in Silicon Valley

Named on of “The Five Most Creative Small Business in 2010” by Fast Company

Over 100 active clients

His Brand

Facebook: http://www.facebook.com/thebriansolis

Twitter: http://twitter.com/#!/briansolis

YouTube: http://www.youtube.com/user/BrianSolisTV?feature=sub_widget_1

Flickr: http://www.flickr.com/photos/briansolis/7054298969/

App: http://mobileroadie.com/apps/brian-solis

Notable Quotes

“We are wildly public with what we are doing online. But at the end of the day, there is a real world.”

“Social media gives you the ability to check perception. You’re not speaking at people anymore, you are speaking with them.”

“There isn’t just one social network that we need to focus on.”

“Be the ‘we’ in social web instead of the ‘me’ in social media.”