Breeze Presentation

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A short presentation for JMU's Breeze ad reps and graphic designers on creative collaboration.

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Creative CollaborationSales and Design Working Together

Tuesday, August 17, 2010

Bio

@kylecoleman

Marketing Specialist for Gravity Group

JMU alumnus - December 2007

Beautiful wife, daughter, and dog

Content sponge

Tuesday, August 17, 2010

Goals

Working together

Using your strengths

SUCCESs

Open floor

Tuesday, August 17, 2010

Working Together

Active listening

Clear notes and direction

Constant communication

Set project goals - realistic

Stick to deadlines - realistic

Creative briefs

Tuesday, August 17, 2010

Working Together - Client

Provide what they want before what they need.

You are hired to think, not just execute.

Remember the curse of knowledge

When you mess up - be honest

COMMUNICATE

Remember to say “Thank You”

Tuesday, August 17, 2010

Working Together - Breeze

Meetings - have agendas and stick to them.

We are smarter together than working alone

Effective collaboration

COMMUNICATE

Respect each other

Remember to say “Thank You”

Tuesday, August 17, 2010

Using Your Strengths

Do what you do best, repeat**

Know where you need improvement

Continue learning and improving

Tuesday, August 17, 2010

PRINCIPLE 1

SIMPLE

PRINCIPLE 2

UNEXPECTED

PRINCIPLE 3

CONCRETE

PRINCIPLE 4

CREDIBLE

PRINCIPLE 5

EMOTIONAL

PRINCIPLE 6

STORIES

© 2008 by Chip and Dan Heath. All rights reserved. Do not replicate without written permission.

Tuesday, August 17, 2010

Questions & Comments

Tuesday, August 17, 2010

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