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With so many options for listing your business online, and with different people managing different aspects of your marketing, branding and brand compliance can become a real problem online. Let Qebot walk you through some tips, and show you how to not only build your brand through numerous channels, but also ensure consistency and compliance online. http://www.qebot.com
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Branding and Brand ConsistencyPresented by Qebot
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2WEBINAR SCHEDULE
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Over the next 3 weeks we will cover the following topics:
TODAY: Branding and Brand Consistency
NOVEMBER 5th: Social for the Local Business Community
3AGENDA
2 MARKETING YOUR BRAND
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3 BRAND CONSISTENCY
4 LOCAL BRAND STRATEGY
5 CORPORATE BRANDING
1 BRAND AND CONSISTENCY
4
WHAT IS YOUR COMPANY BRAND
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5What Does Your Company’s Brand and Brand Consistency Mean?
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Brand •Associate you with your product/service•Your quality•Your customer engagement•Your public appearance
Brand Consistency•Is your information correct across the web?•Is everyone using your messaging the same?•Are your visuals all the same?•What is the common view of your business?
6
ONLINE MARKETING FOR YOUR BRAND
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7Online Marketing for your Brand
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1. Brand Advertising- Display ads across the web2. Performance Ads and SEO- Search Optimization3. Directory Listings- Yelp, YP, Citysearch and many,
many more4. Social Media- Facebook, Twitter, LinkedIn et al.5. Public Relations- News & Media Coverage
What channels are there to help me brand?
8
IMPORTANCE OF BRAND CONSISTENCY
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9Why Brand Consistency is SO Important
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How To Create Brand Consistency
• Directory Listings- Make sure every listing has the same info• Reviews & Ratings- Get a consistent positive view across the web of
your business through reviews from happy customers• Social Media- Ensure all info and messaging is correct, and be active
Ensure these are the same: Phone, email, address, website, logo, messaging, calls to action, offers & specials, and competitive advantage
Online is the first look into most local businesses- This is the first place people build their mindset about your brand
10
LOCAL BRAND STRATEGY
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11Developing Your Local Branding Strategy
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1. Claim and build out all directories, maps and business portals2. Ensure your website information is fully consistent with
everything else on the web- Contact info, messaging, visual3. Get busy driving reviews from happy customers4. Build out Social Media channels, and stay active!5. Do great things in your community, for charity, etc. These are
great ways to garner positive and memorable press
Some Keys to Driving Your Own Local Business Branding
12
LOCAL BRANDING AND THE CORPORATE EFFECT
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13How Local Branding Drives Corporate Branding
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Why is local so important for large multi-location’s
Basically, if you are a franchise, or multi-location- you are local.
Some Thoughts:•Local search is more abundant than national search- Have your brand at the top of local search•Build micro-sites for locations and create huge interlinking to your corporate site!•Ability to crowd source content from your locations•More reviews and ratings for your business as a whole•Create brand consistency and uniformity
14WHO IS QEBOT?
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Who is Qebot, and how do they know about all of this??As a technology company, first and foremost, we use technological
advances unlike anyone else to drive more leadsat reduced cost with less management!
•High quality, localized and SEO driven websites and microsites. FOR FREE!•Most effective citation and reputation management tool on the market.•Outstanding SEO platform with truly proven results•Advertising management over different channels, including Google, Bing, Mobile, Facebook, Twitter and Yelp.•Brand management systems in place for franchises and multi-location businesses.
Driving more leads with less management and lower costs. Qebot.
15QUESTIONS AND ANSWERS
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Q&AInterested in learning more about the Qebot platform and how we’re helpinglocal businesses, multi-location businesses and franchises be more productive
with their marketing?
EMAIL: success@qebot.comPHONE: 805-286-8535http://www.qebot.com
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