Brand Truce 2012

We are a team of creatives who have been inspired by this guy - Jeremy Gilley

http://peaceoneday.org/

Jeremy has done something amazing

He has established a global day of peace on 21st September every year.

It’s the Earth Day or World AIDS Day, but for cease-fire and non-violence.

And all UN countries have signed up to it!

And got these guys involved too

So we came up with an ingenious idea:

To get the greatest brands in the world to partner with their biggest rival for one day, in the name of peace.

We’re calling it: Brand Truce 2012.

But we thought we could go further

Get in touch with your competitor and send a joint tweet, promoting Peace Day on 21st September.

Now we need your help

And your creativity

Work together on something bigger - a joint ad campaign, product, logo mashup, website... whatever you want, as long as you promote Peace Day together.

It could be seriously inspirational

Or heartwarmingly playful

Either way, it could just save the world

Peace Day’s aim is to reach 3bn people

Brands touch the lives of nearly everyone in the world.

Putting competition aside, you have the chance to reach a vast audience in an original way with a powerful message.

It starts with a conversation - please get in touch:

david.milsom@venturethree.com

isabelle.quevilly@venturethree.com

So let’s get going

Increase the peace x