Braden Tutorial 1 - Intro and LinkedIn

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COMM 202

Tutorial 1: Intro & LinkedIn

T38 & T39

Braden Fong

Agenda

• Who am I?

• Why am I here?

• Course expectations

• LinkedIn

• Action items

Who am I?

• Born in Burnaby, BC

• 5th year at the Sauder School of Business

• Studying OBHR as my Major

• Favourite class so far is…

COMM 202

My Strengths

• Communication

• Competition

• Includer

• Activator

• Arranger

My Saboteurs

• Stickler

• Hyper-Achiever

• Pleaser

• Hyper-Vigilant

• Controller

• Avoider

PRE-UBC Year 1 Year 2 Year 3 Year 4 Year 5

What Else?

Big on GROWTH

Big on RELATIONSHIPS

Big on FUN

Why Am I Here?

Let’s Talk

Chat about:

• COMM 202 (What are you excited about? What are you

nervous about?)

• Your career goals? Or goals for this semester?

• Your ideal classroom environment!

Contact Me!Braden FongCOMM202.2@sauder.ubc.caInclude your tutorial section

General/Administrative QuestionsCOMM202@sauder.ubc.ca

Office HoursSign up on COOL. Search “202”. Find date and RSVP.

Questions?

Course Expectations

This classroom is…

a safe place to practice

Professionalism10% of your grade!

Be present

Contribute

and spark

conversation

In class/email

etiquette

Come

punctual and

prepared!

No

technology

Class Prep Assignments

• Each tutorial you will prepare one assignment

• Each assignment is worth ~2% for a total of 15% in the course

• Assignments will be collected in the first 5 minutes of class. All assignments handed in late will receive a grade of zero!

LinkedIn

LinkedIn versus resume• LinkedIn is social!

o be personable, speak in first person, show your personality

(conversational)

o more flexibility & creativity

• LinkedIn is all about you!

o your profile is tailored to your professional brand more so than to a company

o include broader experiences, projects, skills, and interests in a variety of formats

o written documents are formal, company-specific, direct ask and intention

before we startturn off “Notify your network” when making many small changes

don’t mark a connection request as “I Don’t Know” unless they are

negatively impacting you

• after too many IDK’s, LinkedIn will ban them from the network

found on the right side of your

profile under “Who’s Viewed

your Profile?”

2. Attention Grabbing Headline

1. Professional Headshot

3. Complete Experiences

4. Connections, Contact Info, Customized URL

5. Interesting summary showcasing personality!

key elements

of a profile

professional-looking headshot

• reasonably close-

up (from the

shoulders up)

• high quality, good

lighting, looks like

you!

headline

• it is your 120

character hook

• should be about

what you do

• be memorable and

enticing people to

look at your profile

headline

headline

summary

• 2,000 characters to summarize your background and future goals

summary elements

showcase personality & brand

think cover email… make it conversation

leverage your hook –grab their attention

background = skills + accomplishment

short, easy to read sentences

expand on your headline

summary

summary: what to write about

educationwhat you’re about: personal work style,

character traits

awesome facts about yourself or

accomplishments

additional portfolio links or platforms

finish with call to action: invitation to connect, contact

information

any other suggestions?

summary

professional experience

include all roles in reverse chronological

order

use accomplishment statements

show examples of your work i.e. videos, awards,

presentations

be concise! get to the point

resume to LinkedIn

other components

• experiences

o try not to copy-paste from your resume

o talk about the challenges you faced and a couple key wins

o prove your accomplishments by showing examples of your work (i.e. video

projects, presentations, photography…)

• education

o join UBC and Sauder (AND the alumni communities!)

• honours/awards

other components• projects

o list academic or extra-curricular projects as you see fit

• skills

o searchable, so aim for brand-specific not generic

• influencers

o follow your idols! Helps others to see who inspires you

Student Advisory Committee

Email comm202@sauder.ubc.ca with a brief intro of yourself and an

explanation of why you would be an excellent member including your

tutorial section, TA Name and the subject line: 202 SAC application.

Action Items

• Interview Stream due Sunday, Jan. 22– Instructions on Course Blog

• Next week: Lecture

• SIGN UP FOR THE STUDENT ADVISORY COMMITTEE

Questions?