Book marketing The New Rules of Retirement Savings

The New Rules of Retirement Savings

• Too many savers are operating under an old set of rules — rules that were created and tested decades ago for market conditions that no longer exist today.

While most of us would never call someone on a rotary phone or drive a car without airbags, we still save with outdated strategies.

“The New Rules of Retirement Saving” is your guidebook to the risks you face as a saver today… and the new rules you can use to overcome them.

Martin Ruby, FSA, is an actuary, a mathematics specialist focused on identifying, evaluating and eliminating risk. He uses his insider knowledge of how insurance and financial products work to structure strategies that maximize benefits for savers.

Now, Martin has used his insights and expertise to develop “The New Rules of Retirement Saving.” Reading this book will give you the knowledge of today’s biggest savings risks and teach you to overcome them as you save for your future.

Two Challenges1. Getting the books circulating2. Getting people to read the book

Lead a horse to water…but you can’t make him drink

Another Author makes this guarantee

$100,000 money back guarantee

“Hand out 100 books and if you don’t make $100,000 in the next 12 months he will refund your money on the books.”

Can you circulate 3-5 books a week?

• Its unfortunate that most people spend more time planning a vacation than they do planning their money

What if everything you thought were true about money and finance turned out NOT to be true….When would you want to know?

• Read 7 & 8 …..It’s 11 pages should take 15 minutes

Two PromisesI’ll let you borrow the book if you will make me two promises

1) You will read at least the 11 pages2) You will return the book to me

Getting the TOP 255 books moved 5 times on the top 25 listI will buy the books if you promise to circulate them!

Books cost under $4Order 100 at a time from FEGWe order in groups

Book Circulation Report

Letter to include with bookI just finished reading the enclosed book “The New Rules of Retirement Saving”. I thought of you and wanted to get a copy in your hands to read. I know you will enjoy reading it. If you are pressed for time start by reading Chapters 7 & 8. I would love to know your thoughts……….. Make sure you pay special attention to the government sponsored 7702 plan for retirement. Let me know you thoughts on what you learn.

Media MailMedia Mail best way to ship books

Cost to ship$2.61 from US Postal Service

Power of ONE

1) One Personal Sale each Week ....six figures2) One Appointment Held each day ....Face to Face3) One New Committed Team Associate each Month... doing the same4) One RVP doing the same

Result after 12 months

Team Base shop Sales 50 per monthTeam Total Sales 100 per month

Personal Cash Flow .....Income... $625,536- $915,840