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BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice and answer your questions. To learn more about BlogWell, visit the event site here: http://gaspedal.com/blogwell/ For $200, attendees spend the afternoon hearing case studies from companies like: * Walmart * The Home Depot * Allstate * H&R Block * Mayo Clinic * Sharpie * Procter & Gamble * UPS * Cisco * Kaiser Permanente * US Coast Guard * Graco * Intel Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. In this presentation, Jessica, Suraya and John describe Walmart's goals in social media and how they connect with their large base of customers.
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October 28, 2008www.gaspedal.com/blogwellwww.blogcouncil.org
© 2008 GasPedal LLC. You may share this presentation if it is not altered in any way.
O b 2 2008October 27, 2008
Connect & ShareWith 200 million of your
Suraya Bliss & John Andrews Blogwell 2008
With 200 million of your closest friendsSuraya Bliss & John Andrews, Blogwell 2008
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Today Wal-Mart continues to change and grow…
2.2 Million associates
7 0007,000 + stores
worldwide4 000 +4,000 +
in the US
We’re part of the
community
#1 Companyon the Fortune 500
2
Jackson Hole, WY
We didn’t have to change who we were…our purpose aligned with Sam’s Walton’s vision…
If we work together we’ll lower the cost of living
for everyone we’ll give the world
If we work together we’ll lower the cost of living
for everyone we’ll give the worldfor everyone…we ll give the world an opportunity to see what it’s like to save and have a better life
for everyone…we ll give the world an opportunity to see what it’s like to save and have a better life
Sam WaltonSam Walton
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Connecting with our Internal and External communities
Best PracticeSharingQ&A
Blogs
Polls
Discussion Board
Connect & Share
Ratings &
FeedbackButtons
Ideation
Ratings &Reviews
Chats
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Guiding Principles
1. Increase Loyalty
2. Gain Understanding
3. Reduce Costs
4. Reinforce Brand Pillars4. Reinforce Brand Pillars
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Creating a deeper connections
Objective• Build deeper relationships
transactional collaborative engaged
relationship continuum
transactional collaborative engaged
less loyal more loyal
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Connections
• Nine out of 10 Americans shop Walmart
• 22% of Americans know someone who k t W l t S ’ Cl b
p
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works at Walmart or Sam’s Club
Ideation
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myWalMart.com
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Connect & Share
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Check Out Blog
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Build relationships with our Target Consumer by activating Money Saving Mom Community
You Tube Demos
Money Saving Community
Users MM % Users
Age All 72.0 –
<18 13.3 18%
18-34 13.2 18%
35-44 14.1 19%
45-54 15.5 22%
55+ 15.8 22%
Gender Male 37.0 51%Money Saving Mom Guru’s
Female 34.9 49%
Source: Nielsen//NetRatings (April 2008).
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UGC creativity example
Community activation• Money Saving Mom Blogger Jessica Smith (Jessicaknows.com) created a contest for a free video camera
provided by flip. Her subscribers sent her fall fashion ideas that she challenged she could create at Walmart for $75 Her community voted on the top submissions and she produced a video of her shopping visit
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for $75. Her community voted on the top submissions and she produced a video of her shopping visit
Key Program Launches
Coordinated efforts at growing customer engagement through emerging media
You Tube – Money Saving Video Tips Mobile Elevenmoms CommunitySaving Video Tips
BBase95.5%
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Discussion
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