BlogWell Seattle Social Media Ethics Briefing, presented by Andy Sernovitz

August 9, 2011Seattle

Ethics Best Practices

IT’S ALL ABOUTTRUST

The difference between honesty and sleazery:

THIS IS THE LAW

August 9, 2011Seattle

1. Require disclosure and truthfulness in social media outreach.

2. Monitor the conversation and correct misstatements.

3. Create social media policies and training programs.

Three Guides for Safe Social Media Outreach

August 9, 2011Seattle

Stay SafeNever pay

Real disclosure

Don’t lie to your mom

August 9, 2011Seattle

10 Magic WordsI work for _________, and

this is my personal opinion.

August 9, 2011Seattle

Who are you?

Were you paid?

Is it an honest opinion based on a real experience?

Biggest Risk:Training Failure

August 9, 2011Seattle

Checklists for every situation

Customize for your team

• Disclosure of Identity• Personal and Unofficial

Participation• Truthfulness• Outreach and Advocacy

Campaigns• Agency/Contractor Disclosure• Vendor Questionnaire• Policies and Training

Disclosure Best Practices Toolkit

August 9, 2011Seattle

Be careful who you hire

August 9, 2011Seattle

We have a chance to do something good

August 9, 2011Seattle

Raise your standards

August 9, 2011Seattle

Save your brand

Save your reputation

Save your job

August 9, 2011Seattle

SAVESOCIALMEDIA

August 9, 2011Seattle

If you have to ask, the answer is no

It’s easier to be honest

Pass it on