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The PowerPoint slide deck from our seminar for the Business Link on Blogs, Podcasts and Online Syndication. The seminars were in February and March 2009. Some slides have been removed for length.
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Blogs,Podcasts &
Online SyndicationFebruary/March
2009
Quick Definitions ….
Blogs, Podcasting, Online Syndication
February/March 2009
BLOG
podcast
New Media Marketing Pillars....
Four New Media Marketing Pillarsblogs,
podcasts, social networks,
online video.
Blogs, Podcasting, Online Syndication
February/March 2009
Blogs …. Content
Blogs, Podcasting, Online Syndication
February/March 2009
business blog vs. personal blog
remember the 3 P’s
PeopleParticipationPersuasion
Blogs …. Content
Blogs, Podcasting, Online Syndication
February/March 2009
social media contracts
Blogs …. Content
Blogs, Podcasting, Online Syndication
February/March 2009
text hyperlinks audio video images
Blogs …. Content
Blogs, Podcasting, Online Syndication
February/March 2009
industry news news releases product use how-to’s new products & services customer surveys
Blogs …. Content
Blogs, Podcasting, Online Syndication
February/March 2009
flogging splogging link-baiting
Blogs …. Planning
Blogs, Podcasting, Online Syndication
February/March 2009
Search for competitors blogs . . .What are they talking about?What do you like about the blog?What don’t you like about the blog?
Look at their blog through the eyes of a customer or prospect!
Blogs …. Planning
Blogs, Podcasting, Online Syndication
February/March 2009
Ask your customers!What would they like to hear about?
Blogs …. Planning
Blogs, Podcasting, Online Syndication
February/March 2009
Colours?
Columns?
Pages?
Sidebars?
Photos?
Short posts?Long posts?Daily?Weekly?
Who writes your post?Just one author?Many authors?
make a plan but plan to be flexible
Blogs …. Planning
Blogs, Podcasting, Online Syndication
February/March 2009
Allow or Not?
Moderate!
Blogs …. How To
Blogs, Podcasting, Online Syndication
February/March 2009
incorporate
into your web site
or separate?
hosted diy hosting
social network embedsMultiple touch points
Blogs …. How To
Blogs, Podcasting, Online Syndication
February/March 2009
Drupal.orgJoomla.org
Blogs …. How To
Blogs, Podcasting, Online Syndication
February/March 2009
www.wordpress.com
Blogs …. How To
Blogs, Podcasting, Online Syndication
February/March 2009
Blogs …. How To
Blogs, Podcasting, Online Syndication
February/March 2009
www.bizlinkfeb09.wordpress.com
Anatomy of a PODcast …. Plan
Record
Publish
ConsumeConsume
Blogs, Podcasting, Online Syndication
February/March 2009
Show Formats ....
HostedInterviews
Mixed
Phone In Studio
On Location
Blogs, Podcasting, Online Syndication
February/March 2009
What Do You Put Into a PODcast?
Samples
Expert Advice
How to use your product
New Products
Company Profiles
PR Events
Blogs, Podcasting, Online Syndication
February/March 2009
Why PODcast?
BrandingMarketing
Customer Relationship Building
HR HR InformatioInformationn
Employee Training
Investor Relations
Staff Recruitment
Blogs, Podcasting, Online Syndication
February/March 2009
Who Listens to PODcasts?
Gen Y
Gen X
Boomers
GenderGender
Blogs, Podcasting, Online Syndication
February/March 2009
Who Listens to PODcasts?
Blogs, Podcasting, Online Syndication
February/March 2009
What Do They Listen To?
Music
Product Information
Niche Topics Entertainm
ent
LifestyleLifestyle
News
Financial
Health COMMUNITY
Retirement Planning
Blogs, Podcasting, Online Syndication
February/March 2009
How To PODcast ....
DIY
Contract Out
Blogs, Podcasting, Online Syndication
February/March 2009
How To PODcast .... Setups
Blogs, Podcasting, Online Syndication
February/March 2009
How To PODcast .... Software
audacity.sourceforge.net
www.apple.com/ilife/garagebandBlogs, Podcasting, Online
SyndicationFebruary/March 2009
How To PODcast .... Music
www.iodapromonet.com
music.podshow.com
Blogs, Podcasting, Online Syndication
February/March 2009
How To PODcast .... Sample
Blogs, Podcasting, Online Syndication
February/March 2009
How To PODcast .... Publishing
Blogs, Podcasting, Online Syndication
February/March 2009
How To PODcast .... Publishing
Blogs, Podcasting, Online Syndication
February/March 2009
www.libsyn.comwww.mypodcast.comwww.podcast411.com
Syndication…Promotion
Word of Mouth
PODcast & Blogging Directories
Business Cards
Marketing Promo Material
AdvertisingAdvertising
Blogs, Podcasting, Online Syndication
February/March 2009
Syndication…RSS
Blogs, Podcasting, Online Syndication
February/March 2009
subscribe via RSS
?
Syndication…Feeds
Blogs, Podcasting, Online Syndication
February/March 2009
Feed . . .RSS = XML
write your own or use host site feed or use FeedBurner
Syndication…Feeds
Blogs, Podcasting, Online Syndication
February/March 2009
Provide separate feeds for… …Blog posting
…Comments…Categories
…Podcast
bizlinkfeb09.wordpress.com/feed
Syndication…Feed Aggregators
Blogs, Podcasting, Online Syndication
February/March 2009
Syndication…Stats
Blogs, Podcasting, Online Syndication
February/March 2009
Syndication…BUZZ
Blogs, Podcasting, Online Syndication
February/March 2009
multiple touch points . . . generating ‘BUZZ’
Syndication…SEO
Blogs, Podcasting, Online Syndication
February/March 2009
Search Engine Optimizationuse keywords in your content
Conversation Time....
Questions & Answers & More Questions
Let’s continue the conversation . . My blog- www.brassmedia.caeMail – dean.owen@brassmedia.ca
Twitter – www.twitter.com/deankowen
Blogs, Podcasting, Online Syndication
February/March 2009
Thanks....
Talk to you later!___
wit
h
Blogs, Podcasting, Online Syndication
February/March 2009
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