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A brief overview of how established blogs (such as Mashable) are organized and how they generate revenue.This overview was presented to a class of students at LIM College on February 8, 2010.
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By @ericaswallowAssistant Editor, Mashable
Blogs 101:Organizational Structures & Revenue Streams
Overview
@ericaswallow
‣ Organizational Structure
‣ How are blogs organized?
‣ What are the functions of each team?
‣ Revenue Streams
‣ Advertising
‣ Content Syndication
‣ Off-site Writing
‣ A Few Other Ideas…
How Blogs are OrganizedOrganizational Structures
Editorial
‣Organized by Verticals
‣Roles
‣ Editor-in-Chief
‣ Managing Editor
‣ Editors
‣ Associate Editors
‣ Assistant Editors
‣ Editorial Assistants
‣ Guest Writers
@ericaswallow
Business
‣Operations
‣ Business Development
‣ Advertising
‣ Event Planning
‣Marketing & Communications
‣Tech / Development
‣Finance
‣Community
‣Human Resources
AdvertisingRevenue Streams
@ericaswallow
Content SyndicationRevenue Streams
@ericaswallow
Off-site WritingRevenue Streams
@ericaswallow
Other OptionsRevenue Streams
@ericaswallow
‣ Leveraging expertise knowledge
‣ Events
‣ E-books
‣ Courses
‣ Web seminars
‣ Consulting
‣ Speaking
‣ Leveraging your brand’s popularity
‣ Merchandising
‣ Licensing
‣ Affiliate Programs
Erica SwallowAssistant Editor@ericaswallowerica@mashable.com
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