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James Hacon presentation from the Bed & Breakfast Association of New Zealand Conference held on the 08th June 2012 in Dunedin. The subject covered include; - How smaller NZ accommodation operators can promote themselves online easily. - The power of reviews and how to deal with reviews. - How smaller tourism businesses can match the big boys. - The importance of online booking capability for accommodation businesses - Third party channels important to the New Zealand accommodation scene. - How to blog and what style of content to include.
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Being found & booked online
Bed & Breakfast Association New Zealand Conference 2012
Who am I?Before NZTUI Travel Group, Gleneagles, Tresco Island Estate, Clowance
New ZealandSt Clair Beach Resort, Advisory Work to various hotels, motels, lodges and accommodation groups.
Speaking & WritingIndustry Spectator, Speaker at Conferences, Columnist for TravelTrade Magazine & Consumer Travel FeaturesIt’s got to be easy
It’s got to get resultsWorking around what you
already do!
What are the aims of this hour?
1.New Zealand.com
2. TripAdvisor
3. Blogging
4. Live booking on your site
5. Third party booking engines
How do I compete with $?• More one on one attention/more personalised service• More first hand experiences to share online• Less reliance on the travel trade & group tour business• You don’t have to compete with motels & hotels, there are people looking
for you!
NewZealand.com• Tourism New Zealand’s official consumer
site• 1 million+ unique visitors a month• This site is already feeding many external
travel & RTO sites – so your information is • Upload deals and articles to the site
regularly.• Results in increased traffic to your site.• Direct people straight from deal to your
booking screen.
TripAdvisor.com• World’s most visited travel site• 50 million monthly visitors• Your business will be reviewed whether
you like it or not.• Free listing – have you claimed it? Be sure
that you have control over editorial & photos.
• How are you dealing with reviews?• Direct booking through third party
channels & site visits through leakage
Blogging• Blogs are well ranked on Google and keep
your site fresh.
• Ask your web designer to add a blog reel to your site or use one of these major platforms. Be sure to add it to your subdomain i.e. blog.nameofyourb&b.co.nz
• Aim for one post a week or fortnight
Content Map
Live Booking on Your Site• We are living in an instant world, for
the best results online you need to be able to offer live booking.
• It should have a good user interface and act as a channel manager or
• Fees start at around $50 a month
Tomahawk Resbook is depicted here
Third Party Channels• Make sure you are present & up-to-
date
• Regularly update images & your latest rates.
• Don’t treat these people differently.
• Key commission only sites for New Zealand;• Expedia, Wotif, Booking.com,
Travelbug & Orbitz
• Other paid listing bookable sites;• AA & Jasons
Find links & this presentation
www.jameshacon.com
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