Be Viral - Marketing

Viral:

Do or do

not, there is

no try

Mick Liubinskas

We’ve Built 100 Web Businesses in 10 countries

Viral  1:  Pray  

Viral  2:  Tell  a  Friend  

Viral  3:  

Viral  4:  Forced  

Viral  5:  Incen7ves  

Go  on!  Aim  

higher,  BE  

VIRAL  

Be  Viral  1:  Group  Buying  

Be  Viral  2:  Premium  content  for  

more  people  

Be  Viral  3:  Friends  ARE  the  game.  

Now  Get  to  work.    Yes,  it’s  hard,  hard  work.  

TEST  TEST  TEST  TEST  TEST  NEXT  

Opportunity  Clear  

Solu7on  Known  

Built  It   Sell  It  

Customer  Discovery  

Customer  Valida7on    

Customer  Crea7on  

Company  Crea7on  

Old  School  Development  

Customer  Development  

Source: Steve Blank and Eric Ries

Be Viral! 1.  Where does ‘others’ make

you better for me? 2.  How can ‘others’ be a part

of the normal process? 3.  Make rewards the price

for ‘others’.

As  Yogurt  says:  “With  Viral:    

Do  or  do  not,  there  is  no  try.”  

Photo References: hXp://www.flickr.com/photos/jon_ovington/4315834126/  hXp://www.flickr.com/photos/seeminglee/3929959851/  hXp://www.flickr.com/photos/brokendrumphotography/2426059986/hXp://www.flickr.com/photos/marfis75/3272079115/  hXp://www.flickr.com/photos/cloudzilla/2245756477/  hXp://www.flickr.com/photos/sis/67045218/  hXp://www.flickr.com/photos/treenaks/3304518306/  hXp://www.flickr.com/photos/jessicafm/1078527665/  hXp://www.flickr.com/photos/goodrob13/2621763452/

Mick Liubinskas Mick Liubinskas

Mick Liubinskas mick@pollenizer.com

02 8005 6944 @liubinskas on twitter

Workshops:  Building  Your  Web  Business  

pollenizer.com/workshops