Be an engaging storyteller, not a big data BUZZZ killer

#UTKBASBigDataStorytelling@JulesMo@TheBombDigg

#UTKBASBigDataStorytelling@JulesMo@TheBombDigg

Be an Engaging Storyteller

NOT aBIG DATA BUZZ Killer

#UTKBASBigDataStorytelling@JulesMo@TheBombDigg

Now, let’s tell an engaging story

about Data…

#UTKBASBigDataStorytelling@JulesMo@TheBombDigg

#UTKBASBigDataStorytelling@JulesMo@TheBombDigg

Big Data Big Data by itself is just

data with no obvious story

We don’t just need analysts, we need DATA STORYTELLERS

If you are a marketer that says “I am not good with numbers…” THINK AGAIN!

Let me be be your hero and wow you with all my

BIG DATA!101010101010101010110010101010101010101001010101010010101010101010101010

#UTKBASBigDataStorytelling@JulesMo@TheBombDigg

Some Tips on Marketing Analytics – Building an honest story… Ask questions, ask frequently

(get continual feedback) Don’t prejudge data as important

or unimportant – collect and observe

Keep asking questions all of the time, and find ways to check your work

Its ok for your data to be off as long as it is systematically off and you can figure out why

Don’t settle for easy associations Seek to prove yourself wrong

Seek to prove yourself WRONG

#UTKBASBigDataStorytelling@JulesMo@TheBombDigg

Snapshot Data Need context or they are useless Never make strategic decisions

based on one data point If you can’t tell a story, you don’t

have enough data Info-graphics and charts are all

the rage BUT be careful to represent the data clearly and correctly

Customers have long memories for things that really matter…

I can’t believe it! Can it be true? My company is crumbling! My

life is over!

#UTKBASBigDataStorytelling@JulesMo@TheBombDigg

Me SMASH CONTEXT AND Me

KILL DATA!

#UTKBASBigDataStorytelling@JulesMo@TheBombDigg

Data Villains

I Love it when you get it wrong!

#UTKBASBigDataStorytelling@JulesMo@TheBombDigg

Data Villains Two-Faced and just plain WRONG!

#UTKBASBigDataStorytelling@JulesMo@TheBombDigg

Tell the Story Data is NOT the story, it’s a CHARACTER in the story! Fit your story into an “elevator pitch” Know your audience Always have your data to back it up, but keep your story

simple. You don’t have to be stiff and boring… Data should assist in making intelligent marketing decisions,

not confuse people

#UTKBASBigDataStorytelling@JulesMo@TheBombDigg

Every Day (and Constant) Marketing Data

Ratings for Media Frequency of Message Web Impressions and Click

Through Rates Demographics Campaign Analytics Targeted Industry Data Social Media Analytics Return on Investment (more than

a buzz word!) Market Analysis

Geographic Market Economic Landscape

So, after this I need to analyze the data for the marketing plan, build a market analysis for the

healthcare industry, and pull the web stats for the

bank…

#UTKBASBigDataStorytelling@JulesMo@TheBombDigg

The End…(Now go tell a good story…)

Jules Morris865.805.8345

jules@bombdiggity.com@JulesMo

@TheBombDigg