BCHRMA Social Media = Branding, Engagement & Relationship Building

Social Media = Branding, Engagement Social Media = Branding, Engagement and Relationship Building

BC Human Resource Management Association

Before Social After Social

Mobile to surpass desktop by 2015

Social Media - Branding

Top Reasons Brands Are Investing in Social

1. To generate word of mouth advocacy

2. Develop brand loyalty and build closer relationships with

customers/employees

3. Address customer care issues

4. Educate customers/employees and media about company-related

issues

5. Support product/service sales and events

Social Media - Branding

Questions to ask yourself

1. Why social?

2. What are people saying about my brand, product or

service?

3. How do I position my brand?

4. What assets do I have/need?4. What assets do I have/need?

5. Who do I admire (socially)?

6. What area of my business needs the most help?

7. Where do I start?

8. What platforms are most relevant?

9. What does success look like and how do I measure it?

Social Media - Branding

Social Media - Engagement

Blankhttp://youtu.be/Nl9fvn8c_Eo

Social Media - Engagement

1. Be strategic, not just experimental

2. Listen to what they want

3. Have a goal, set some benchmarks

4. Develop a conversation strategy

5. Post like a friend, not like brand5. Post like a friend, not like brand

6. Recognize your fans’ awesomeness

7. Use good content to drive conversation

8. Define success, know when you did well

9. Define value, and make a difference

Social Media - Engagement

Brand Friend

Social Media - Engagement

Don’tEditEditYourself

Social Media - Engagement

Social Media - Relationship

Social Media - Relationship

The Break Uphttp://youtu.be/D3qltEtl7H8

Social Media - Relationship

Social Media – Why Should HR Care?

1. Great brands attract the best talent

2. Innovative brands are quick to adapt and take advantage of opportunities

3. Engaged employees become brand ambassadors

4. Engaged employees are more productive

5. Amplifies the positive5. Amplifies the positive

6. Informs what your employees are saying and care about

7. Creates an on going multidimensional dialogue

8. Removes silos mentality and facilitates departmental cooperation

9. BECAUSE EVERYONE ELSE DOES

Q & A

Resources

http://www.infopost.ca/en/social-media-employee-policy/

CreditsBecoming a Top Brand on Facebook-Slidesharehttp://www.slideshare.net/22squared/22squared-buffalo-wild-wings-womma-summit-2010

Social Strategy-Why does strategy get left behind?http://www.slideshare.net/22squared/social-strategy-why-does-strategy-get-left-behind-7780313

Social Media Marketinghttp://www.slideshare.net/3wpr/social-media-marketing-2461438

Contact

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Marc@amuseconsulting.ca