Battle of the shelves

Packaging:

armour ofretail warfare

2

What drives your packaging choices?Are you sure your packaging is he right armour to help you win the Battle of the Shelves?

3

Back then, the package was the brand

Operational Efficiency was not very high on the agenda, nor agility or sustainable processes...

4

The battle wasn’t quite that complex

In the final moment of truth you expected your packaging to help you outsmart the competion

5

Today, the rules have changed

Wipeout Retailing requires a more modern toolkit. Is yours flexible and fit enough?

6

Hope seems an omnipresent marketing strategy

7

Should you decide to take control, do it well

8

2010 Challenge: battlefield of complex forces

Shopper Marketing Supply Chain

Sustainability

Impaqtum unties the knot

Balance interests => winning solutions

9

Recognise packaging is a team sport

Business mission:

“Engage Impaqtum to develop and implement packaging strategies that balance and optimise market value, sustainability and product supply

costs.”

In short:

Apply a team workout programme to create winners in the

National and European Retail Championship

Impaqtum delivers tangible results, step by step

• Packaging that delivers results in store

• Savings in the end-end supply chain

• Sustainable solutions and processes

• Agility and freedom to adapt to the waves of time

• Speed: reduced time to market

• HOW? Give us a call to learn more!10