Basics Of Social Media In Public Health Conference

Basics ofSocial Media

Erik Deckers

TehInterwebs

TehInterwebs

It’s got TUBES!It’s got TUBES!

1,000,000,000,000‣approximate number of

unique URLs in Google’s index

(1 trillion)

2,000,000,000‣approximate number of Google searches daily

(2 billion)

70,000,000‣number of total videos on YouTube by March 2008

(70 million)

3.3 million‣number of views some 16-year-old

punk my daughter likes has for one video in a single week

100,000,000‣approximate number of YouTube videos watched per day in 2006

(100 million)

412.3 years‣amount of time it would take you to watch every YouTube video to date

133,000,000‣number of blogs indexed by Technorati since 2002

(133 million)

1,300,000‣average number of posts Technorati indexes per day

(1.3 million)

77%‣active number of Internet users who read blogs

1,111,991,000‣number of Twitter messages to date

(1.1 billion)

3,000,000‣number of Twitter messages per day

(3 million)

“Mass Media”isn’t so

massive

anymore

Newspapers are going

online

Or just going away

But some are starting up

How can you reach your audience?

Social MediaSocial Media

It’s about sharing who you are and what you think. . .

. . . and adding value to other people’s lives

Los Angeles Fire Department

LA Fire Department TALK

LAFD Photos

Social media lets you make connections

And see who knows whom

The social media landscape can be a little intimidating

But patterns start to emerge

And you can focus on a few

Create Pages For YourOrganization or Topic

Gather Fans & Communicate

Measure your Clicks

Monitor discussions

Create Groups

Follow Topics

•Short for “web log”

•Started out as hand-coded html

•Short for “web log”

•Started out as hand-coded html

Why blog?

To develop trust with existing clients and prospect for new business.

to gatherand refinemy thoughts

Self expression. It’s no different than scribbling on a cave wall. We’re sharing stories with the “tribe.”

Build community, share ideas and best practices on personal growth/development

Because I want to Get News Out About My Community

peer

pre

ssu

re

Create a knowledge base of things I encounter at work & share that knowledge w/ a community that gives me so much

it giv

es m

y th

ou

gh

ts a

pla

ce to

go

To write about mistakes I see our clients make. It's great "venting" and educating at the same time.

I blog for search, to increase my audience for my business message.

I write about small biz marketing, social media, lots of PR tips, biz planning, along with the occasional rambling, and samples of our work

I enjoy sharing things I find with other people

Blogging has made the bathroom stall bigger. Not only can we say ”For a good time, call Lori," we can now explain why.

Who blogs?

Small Business

Corporations

Newspapers

Citizen Journalists

Crisis Communication

Crisis Communication

Public Health Preparedness

Public Health Preparedness

Government

Personal Journal

Fuel a Passion

Share Stories

Why are blogs important?

Search, not Surf

Source: Pew Internet & American Life Project

As many as 90% of all web interactions start with search

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Email

Sear

ch

Audio/V

ideo

Inst

ant M

essa

ge

Text

Mes

sage

* Social

Networ

king

This is what we’re looking for.

What ShouldYou blogabout?

Blog about. . .•Your job•Your department•Your field•Industry trends

•Special topics•Upcoming crises•Press Releases•Public Information

Blog about. . .

Pan Flu?

Who’s Talking About It?

Government? No.

The Media (a little)

Private Citizens

PEOPLE Are Talking About It

They’re Searching For It

But Will They Find You?

Local Search is Getting Big

Thank you!

Read meErikDeckers.comDeckersMarketing.com

Tweet meTwitter.com/edeckers

Find meSmallerIndiana.com

Erik.Deckers@gmail.comText: 71813 edeckers you@email.com

Reach me

Any questions?

For a copy of this deck