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Before you start with social media marketing for your business here are some things to know.
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“If you’re not online now … it’s like you don’t exist!”
– Workshop attendee
14 Feb 2012
2012
Do you want potential
customers to know about
your business ...and find you?
Business + Internet Expected
Strut Your Stuff!
Competition
SEO Scammers
The Best Results!
Going Fishing
What is your key word or phrase for which
you want to be found online?
Behind The Curtain
Traditional + Online = Marketing
1. Who + What2. How3. My Reason 4. Easy
What?Content
Where? Eye Pattern Testing – Heat map!
Check
BasicsLayoutValue Added – Expertise – Knowledge
Small Changes Make A Difference
Conversions - Move enquiries to sales
Drive Traffic (Visitors) To Your Business
Drive Traffic (Visitors)
The Conversation“Social media enables small businesses to be in the same position as big businesses. It's free. See it as a gift.” – Quote from Twitter
Drivers
Transitional : Online enabled - Delivered by post.
How many ways can you connect meaningfully with customers?
Action StepsReview existing online presence - or plan one Report on findings Research competition and SEO factors Renovate or Start a program for online eg Website/blog – social media platforms, Marketing plan
to incorporate offline marketing with online for turbo charging bothReview marketing materials and images used online and offline and update Photographs – business, employees, products – make them POP!
Like a copy of today’s notes?
www.DesignBusinessEngineering.com
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