Avoid Site Killers with Effective CMS Planning

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CMS

Confab 2011

Jeff Cram

CMS Myth & ISITE Design

@jeffcram

#cmslove

#confab

Avoiding Site Killers

with effective CMS planning

April 24, 2012

a webinar with

Great web experiences run on Sitecore’s

web content management platform.

Thousands of public and private

organizations have created and now manage

more than 32,000 dynamic websites with

Sitecore including ATP World Tour, Comcast,

EasyJet and Lloyd’s of London.

ISITE Design is a digital agency that helps

organizations differentiate on customer

experience. As a long-time Sitecore partner,

the agency has a dedicated content

management practice and helps

organizations successfully plan, develop,

implement and support large-scale publishing

platforms.

www.isitedesign.com www.sitecore.net

Which box are you in?

http://www.cmsmyth.com/2010/03/the-ultimate-cms-mix-tape/

http://research.isitedesign.com/cms-wisdom-report/

http://www.flickr.com/photos/seantubridy/5704148700/

Site Killer # 1: Nobody thought how the

CMS would ACTUALLY be used

Going Global

Going Global

Going Global

Think: CMS Readiness

Think CMS Readiness

Going Global

“I’m a CMS Survivor”

Site Killer #2: You think that

you’re building a website

From Site Maps to…

Source: Adaptive Path

Going Global

Going Global

City of Cambridge, MA

Going Global

Site Killer # 3

Getting tangled up in CMS Sprawl

3. Avoiding CMS Sprawl

Taming the three-headed beast

And it ‘aint named Fluffy

3. Avoiding CMS Sprawl

User

Experience

Architecture

Technical

Architecture

Team

Architecture

Site Killer #4. Focusing more on

Technology than the people

Source: skillset.org

Source: skillset.org

If Marketing is from Mars , IT is from…?

Site Killer # 5: Thinking the site is

DONE after it launches

Your website is not a project

Getting ready for Day two

Thanks + Questions

ISITE Design

Jeff Cram

617-401-2295

jcram@isitedesign.com

www.isitedesign.com

Sitecore

Steve Sulkowski

603-998-6585

www.sitecore.net