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In today's hyper-competitive environment, organizations are striving to put in place social media strategies to help them attract and retain employees of all ages. No longer confined to twenty-somethings, an effective social media program is a "must have" for any organization who wishes to stay connected with its global employee base. However, in their rush to adopt the latest and coolest program, organizations often fail to fully think through the best way to deal with social media's double-edged sword of access and liability. Join Steve Miranda, Managing Director of Cornell University's Center for Advanced HR Studies, as he walks you through six "must do" social media initiatives aimed at mitigating your organization's strategic, reputational and financial risk.
Citation preview
May 14, 2014
Ivy Exec
Avoid Disaster
With These Six HR
Must-Do’s for Social Media
So, what exactly are we talking about?
Social Media Def 1 – “Interactive platforms via which individuals and communities create and share user-generated content.”
Social Media Def 2 – “Social software which mediates human communication.”
Bottom line:
Social Media is all about the sharing of user-generated content…
Sometimes willingly and sometimes…
So, what exactly are we talking about?
Why is managing Social Media SO challenging?
Speed Scope
Meet the “S-Squared” Twins…
X
Speed
Meet the “S-Squared” Twins… Years to reach market audience of 50M:
Radio – 38 TV – 13 Internet – 4 iPod – 3 Facebook - 2
Why is managing Social Media SO challenging?
Scope
Meet the “S-Squared” Twins… Registered Facebook Users: 1.11B Google Searches Each Month: 115B WhatsApp Text Msgs Per Day: 50B
Why is managing Social Media SO challenging?
Why is managing Social Media SO challenging?
A
F E B
D C
A
Diverse Viewpoints Are Essential
Risk Senior Exec
Records Manager Marketing / PR
HR Director
Legal
Head of IT
Compliance
Summer Interns International Experts
External Users
Gen X / Y Employees
11
Diversity is Essential
Who’s Speaking for Your Company?
From NY Post’s “Worst Social Media Blunders 2013”
Who’s Speaking for Your Company?
From Chicago Tribune’s “Top Social Media Fails 2013”
Who’s Speaking for Your Company?
B
Risk + No Policy => Bigger
Risk
Risk + Good Policy
=> Smaller Risk
16
Put Simply…
When Hashtags become Bashtags
From digibuzzme.com
When Hashtags become Bashtags
From digibuzzme.com
Who’s Speaking for Your Company?
From NY Post’s “Worst Social Media Blunders 2013”
Channel Fatigue (AKA “Crying Wolf”)
C
Risks Are… Everywhere!
Legal Risk Financial Risk Reputational Risk
Regulatory Risk Strategic Risk Security Risk
The Mayor and the Malcontent
@BritishMonarchy
And It Can Happen Anywhere
A Reputation is a Terrible Thing to Waste
From NY Post’s “Worst Social Media Blunders 2013”
D
Before you deploy, think through…
27
1) Will it make SENSE? 2) Is it CLEAR? That is, does it cover: - What? - Who? - Why? 3) Is it CONSISTENT? 4) Will employees find the policy helpful in guiding their FUTURE ACTIONS?
From Chicago Tribune’s “Top Social Media Fails 2013”
Who’s Speaking for Your Company?
From mashable.com
The Power of Well-Considered Humor
From mashable.com
The Power of Well-Considered Humor
How Will You Handle Your Crisis?
From mashable.com
E
Effective Risk Mitigation =
(Quality of Policies) X (Communication)
Put Simply…
Do your employees know: • Who is authorized to say • What to • Whom?
Put Even More Simply…
From Chicago Tribune’s “Top Social Media Fails 2013”
Who’s Minding “The Boss?”
Who’s Minding “The Boss?”
From Chicago Tribune’s “Top Social Media Fails 2013”
Who’s Minding “The Boss?”
F
From Chicago Tribune’s “Top Social Media Fails 2013”
Is Your Approach Consistent?
From Chicago Tribune’s “Top Social Media Fails 2013”
Is Your Execution Solid?
Because Just When You Think You’ve Made it Idiot-Proof…
Because… Even More Change / Chaos is On the Way
ASSEMBLE
EDUCATE BASELINE
DEVELOP CREATE
FOREVER
Check out our certificate program and course series at www.ecornell.com
Social Media in HR: From Policy to Practice • Designing and Implementing Effective Social Media Policy
• Finding and Managing Talent Through Social Media • Creating and Sustaining Remote Work Programs
I’ll send you the Social Media in HR series playlist w/ 44 course videos on
Q & A For more information, please visit
www.ecornell.com
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