AVA Learning System - Project for SAP

Ravi Akula, Graham Huber, Nina Krook, Reid Langille, Sarah LeverTEAM ONE

LEARNING

SITUATION

THEN NOW

500 BC 2013

FUTURE OF EDUCATION

MASSIVE OPEN ONLINE COURSES

DISCOVERY

PERSONA

JENNIFER WOODS19, Student

“I learn better when I connect with people. Learning used to give me a sense of achievement, but now I am confused and unsure of the direction I’m going in. I fear that I’m being left behind.”

• Psychology student at University of Toronto

• Struggling to make new friends in large lecture-style classrooms

• Feels lost in academics and career path with little guidance

• Misses the sense of community she had in high school

• Always has her laptop and smartphone with her, which she uses for school, but gets distracted by Facebook, YouTube, music, texting and shopping

• Easily distracted when working by herself, but not with friends

• Motivates her to see her peers focused and achieving

• Tries to eat healthy and go to the gym, but it doesn’t plan ahead

HER UNMET NEEDS

Social interactionFeedback & validationSelf management

EXPERIENCE MAPW

AK

E U

P

EA

T B

RE

AK

FAST

DO

SC

HO

OL

WO

RK

GO

TO

SC

HO

OL

GO

TO

CLA

SS

EA

T L

UN

CH

GO

TO

LIB

RA

RY

GO

TO

CLA

SS

VIS

IT F

RIE

ND

S

GO

TO

GY

M

GO

HO

ME

EA

T D

INN

ER

DO

SC

HO

OL

WO

RK

GO

TO

BE

D

MORNING AFTERNOON EVENING

P

O

E

M

S

Self/Friends Prof Self/Friends Prof Self/Friends Self

Phone Computer Phone Computer Phone

Home Transit School Out School Home

News Study Schedule Notes Fun/Social Study Notes Fun/Social Music Fun/Social Study/Notes

Apps Prof Apps Prof Apps

Transit

ENGAGEMENT

MOTIVATION ORGANIZATION

PAIN POINTS

ENGAGEMENT

MOTIVATION ORGANIZATION

UNMET NEEDS

Social Interaction

Feedback & Validation

Self Management

CHALLENGE

Enhance the knowledge sharing and

learning experiences of students

by engaging their passions to

inspire and invent their future.

CHALLENGE

STUDENTS LEARN BETTER TOGETHER

AHA MOMENT

?

ENGAGEMENT

MOTIVATION ORGANIZATION

GROUP BASED LEARNING

Social Interaction

Feedback & Validation

Self Management

HOW MIGHT WE FACILITATE GROUP BASED LEARNING TO INCREASE ENGAGEMENT, MOTIVATION, AND ORGANIZATION?

OPPORTUNITY

THE INSPIRATION

VALUE TO SAP

THE IDEA

VALUE TO STUDENTS

To succeed, students need

engagement, motivation and organization

Flip the classroom to increase

social interaction and provide tools to support feedback &

validation, and help with self-management

An environment that enables

students to leverage their peers in their learning

experience

Opportunity to take

leadership in the significant transformation of education

211

234

5

GLOBAL ACCESSTO COURSES

BETWEEN HOME & SCHOOL

3 SMART STUDY TABLE 4 ONLINE COURSE

MANAGEMENT 5 GROUP STUDY PACKS

SOLUTION

VIDEO

22

L E A R N I N G S Y S T E ML E A R N I N G S Y S T E M

L E A R N I N G S Y S T E ML E A R N I N G S Y S T E M

L E A R N I N G S Y S T E ML E A R N I N G S Y S T E M

LEARNING TO FLY

TYPOLOGY

AVATARS

SWAN

CHICKADEE

DOVE

FLAMINGO

RAVEN

PENGUIN

WOODPECKER

HUMMINGBIRD

SWALLOW

HEN GOOSE

EAGLE

PARROT

DUCK FALCON

CARDINAL

SOFTWARE APPLICATION

BUSINESS STRATEGY

L E A R N I N G S Y S T E M

L E A R N I N G S Y S T E ML E A R N I N G S Y S T E ML E A R N I N G S Y S T E M

I. STRATEGY

STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS

BEYOND THE CLASSROOM

45

ACADEMIC

SOCIAL EMOTIONAL

L E A R N I N G S Y S T E M

II. VALUE PROPOSITION

STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS 48

VALUE PROPOSITION

Connecting students with each other and their course content to learn better together with a sustainable business model for

educational institutions

STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS

VALUE EXCHANGE

49

SAP

$

Subscriptio

n fee

$Content license fee

Software license fee

$

$

Adverti

sing/sp

onsorsh

ip

Course delivery through AVA

$Tuition

Subscription fee$

Students

Lecturers

Pedigree

Students

Course material

Educators

Students

Pearson

MOOCs

Educational Institutions

Corporate Partners

Course creation inputExpress desired teaching objectives, provide instructions for teaching large scale classes

Scalable software platform to sellTo enable deeper student engagement

Better engagementSuccessful learning outcomes, higher satisfaction, and more social connection with peers

Sustainable education model for the futureA viable business model for disruptive technology like MOOCs, mobile, etc.

Deliver course contentThrough SAP AVA platform

Access to student market Through targeted promotion placement

L E A R N I N G S Y S T E M

L E A R N I N G S Y S T E M

III. BUSINESS MODEL

STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS

BUSINESS MODEL

52

COST STRUCTURE REVENUE FLOWS

KEY RESOURCES DISTRIBUTION

KEY ACTIVITIESPARTNERS RELATIONSHIPSVALUE PROPOSITION CUSTOMERS

• Resources to build and maintain SAP AVA platform

• Resources to integration SAP AVA with IT ecosystem of partners

• Investment in building relationships with Pearson, educational institutions, and MOOCs

• Share of license fee from educational institutions

• On-demand subscription usage by students who are not part of a paid educational institution partner, but are willing to pay to access the licensed content

• Corporate sponsorship or advertising revenue

• Big data analysis

• Build partnerships with Pearson, MOOCs, and education institutions

• Build software integration with IT and cloud storage

• For students: automatic and personalized self-service website and mobile app

• For educational institutions: co-creation of content and systems integration

• For students: learn better together by enabling group-based learning for social interaction, feedback & validation, and self-management

• For educational institutions: a holistic learning platform with a sustainable business model for licensed course content

• Students

• Educational institutions

• Educators

• Pearson

• MOOCs

• SAP AVA system integrators

• Information management architects

• Software designers & developers

• Online via SAP AVA

• Offline via flipped classroom approach, study groups, tutorials, and home that SAP AVA enables

L E A R N I N G S Y S T E ML E A R N I N G S Y S T E M

L E A R N I N G S Y S T E ML E A R N I N G S Y S T E M

IV. PLATFORM

STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS

INFORMATIONIN PERSON ONLINE

MOOCsStudy groups

Tutorials

Course management

Study packs Videos ebooksClasses

“ EDUCATION EVERYWHERE ”

55

L E A R N I N G S Y S T E ML E A R N I N G S Y S T E M

L E A R N I N G S Y S T E ML E A R N I N G S Y S T E M

V. IMPLEMENTATION

STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS

RISK ASSESSMENT

58

“ If we build it, will they use it? ”

STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS

VALIDATION

59

1. Flipped classroom test

2. Tutorial and course content test

3. Group study test

4. Mobile application test

STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS

QUICK WINS

60

1. Rapid prototyping of application

2. Existing academic partnerships

3. Standardized personality models

4. HANA platform for software

STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS 61

L E A R N I N G S Y S T E M

STUDENTS LEARN BETTER TOGETHER

CONCLUSION

STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS 62

DEMO

http://myapp.is/AVASAP http://automotivedesigner.wix.com/sapavaMOBILE APP WEBSITE

THANK YOU!

QUESTIONS?

Ravi Akula, Graham Huber, Nina Krook, Reid Langille, Sarah LeverTEAM ONE

APPENDIX

STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS

ACTIVITY SYSTEM

65

STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS

BUSINESS MODEL

66

COST STRUCTURE REVENUE FLOWS

KEY RESOURCES DISTRIBUTION

KEY ACTIVITIESPARTNERS RELATIONSHIPSVALUE PROPOSITION CUSTOMERS

• Resources to build and maintain SAP AVA platform

• Resources to integration SAP AVA with IT ecosystem of partners

• Investment in building relationships with Pearson, educational institutions, and MOOCs

• Share of license fee from educational institutions

• On-demand subscription usage by students who are not part of a paid educational institution partner, but are willing to pay to access the licensed content

• Corporate sponsorship or advertising revenue

• Big data analysis

• Build partnerships with Pearson, MOOCs, and education institutions

• Build software integration with IT and cloud storage

• For students: automatic and personalized self-service website and mobile app

• For educational institutions: co-creation of content and systems integration

• For students: learn better together by enabling group-based learning for social interaction, feedback & validation, and self-management

• For educational institutions: a holistic learning platform with a sustainable business model for licensed course content

• Students

• Educational institutions

• Educators

• Pearson

• MOOCs

• SAP AVA system integrators

• Information management architects

• Software designers & developers

• Online via SAP AVA

• Offline via flipped classroom approach, study groups, tutorials, and home that SAP AVA enables

STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS

VALUE EXCHANGE

67

SAP

Course creation inputExpress desired teaching objectives, provide instructions for teaching large scale classes

Educators

Students

Pearson

MOOCs

Educational Institutions

Scalable software platform to sellTo enable deeper student engagement

$

$

Subscriptio

n fee

Content license fee

Software license fee

$

$

Adverti

sing/sp

onsorsh

ip

Corporate Partners

Better engagementSuccessful learning outcomes, higher satisfaction, and more social connection with peers

Sustainable education model for the futureA viable business model for disruptive technology like MOOCs, mobile, etc.

Course delivery through AVA

Deliver course contentThrough SAP AVA platform $

Tuition

Subscription fee$

Students

Lecturers

Pedigree

Students

Course material

Access to student market Through targeted promotion placement

STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS

INFORMATIONIN PERSON ONLINE

MOOCsStudy groups

Tutorials

Course management

Study packs Videos ebooksClasses

“ EDUCATION EVERYWHERE ”

68

ENGAGEMENT

MOTIVATION ORGANIZATION

GROUP BASED LEARNING

Social Interaction

Feedback & Validation

Self Management

HOW MIGHT WE FACILITATE GROUP BASED LEARNING TO INCREASE ENGAGEMENT, MOTIVATION, AND ORGANIZATION?

PERSONA

JENNIFER WOODS19, Student

“I learn better when I connect with people. Learning used to give me a sense of achievement, but now I am confused and unsure of the direction I’m going in. I fear that I’m being left behind.”

• Psychology student at University of Toronto

• Struggling to make new friends in large lecture-style classrooms

• Feels lost in academics and career path with little guidance

• Misses the sense of community she had in high school

• Always has her laptop and smartphone with her, which she uses for school, but gets distracted by Facebook, YouTube, music, texting and shopping

• Easily distracted when working by herself, but not with friends

• Motivates her to see her peers focused and achieving

• Tries to eat healthy and go to the gym, but it doesn’t plan ahead

HER UNMET NEEDS

Social interactionFeedback & validationSelf management

EXPERIENCE MAPW

AK

E U

P

EA

T B

RE

AK

FAST

DO

SC

HO

OL

WO

RK

GO

TO

SC

HO

OL

GO

TO

CLA

SS

EA

T L

UN

CH

GO

TO

LIB

RA

RY

GO

TO

CLA

SS

VIS

IT F

RIE

ND

S

GO

TO

GY

M

GO

HO

ME

EA

T D

INN

ER

DO

SC

HO

OL

WO

RK

GO

TO

BE

D

MORNING AFTERNOON EVENING

P

O

E

M

S

Self/Friends Prof Self/Friends Prof Self/Friends Self

Phone Computer Phone Computer Phone

Home Transit School Out School Home

News Study Schedule Notes Fun/Social Study Notes Fun/Social Music Fun/Social Study/Notes

Apps Prof Apps Prof Apps

Transit

OPPORTUNITY

THE INSPIRATION

VALUE TO SAP

THE IDEA

VALUE TO STUDENTS

To succeed, students need

engagement, motivation and organization

Flip the classroom to increase

social interaction and provide tools to support feedback &

validation, and help with self-management

An environment that enables

students to leverage their peers in their learning

experience

Opportunity to take

leadership in the significant transformation of education

STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS

CONTENT

73

COURSE MANAGEMENT

FLIPPED CLASSROOM APPROACH

GROUP STUDY PACKS

REAL-TIME FEEDBACK

GROUP COMMUNICATION

Streamlined delivery of up-to-date course materials, from MOOCs or content partners like Pearson

Meet other students during classes and tutorials for a more hands-on, interactive learning experience

Track progress and study together with smart course packs that adapt to learning needs

Give and receive instant feedback and real-time responses as course progresses

Streamline communication channels with online messaging and group updates

STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS 74

VALUE PROPOSITION

DESIRE

BEHAVIOUR

GOAL

ACTIVITY

VALUE

Connecting students with each other and their course content to learn better together

Better social interaction, feedback and validation, and self-management

Understand each other better, and be inspired to help one another toward mutual goals

Feel better connected, gain a sense of achievement and reassurance, and manage time more effectively

Enhanced engagement through co-creation of richer educational experience

EDUCATION

MOTIVATION

PLATFORM

ORGANIZATION

ENGAGEMENT

Feedback & validation

Social interaction

Self-management

Course packs

Website portal

Personal workspaces

Class structure

Supporting roles

Real-time instant feedback

MOOCsFlipped

classrooms

Scale to different learning levelsWorld’s best teaching profs

Customization of pace & timing

Facilitation rather than lecturing

Personalized course curriculum

Grading system redefinedConnectivity for all courses

Partner to provide contentAnonymous feedback using tech

Happy and healthy student experience

STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS

VALUE EXCHANGE

77

CONTENT PARTNERS

EDUCATIONAL INSTITUTIONS

MOOCs

EDUCATORS

STUDENTS

CORPORATE PARTNERS

...

...

...

...

...

...