Autotisement - ads on autos and taxis

TAKING YOUWHEREYOUR CUSTOMERS ARE!

We now offer economy radio taxis also

Autorickshaw advertising has worked so well for us that we are

into our 12th campaign since July 2009 with Autotisement

– Asheesh Mehrotra, Sr. Manager, Marketing, Tata Teleservices.

Clients

… and many more

Carrefour Kingston Tata Valvoline

Reliance Nimbooz (Pepsi) Aids Control Society UTI

Vehicle Advertising Works!

• Look at Pizza delivery vehicles!They never fail to draw your attention.

• A branded auto stands out from the clutter of posters, hoardings, banners.

• Being a new medium, a branded auto draws curiosity and grabs attention.

• It lights up at night… brightly!

BACKLIT

backlit

In a crowded market

• It is the most affordable outdoor medium.

• Effective reach amongst 8 to 80 year olds.

• This mobile hoarding manoeuvres into even those areas which other vehicles cannot reach!

• Autos tend to stay in prime locations in search of customers, ensuring maximum visibility for your brand.

• The best feature is that the entire traffic conspires to become your captive audience, especially at traffic junctions where people need something to read while waiting for the lights to turn green!

A bus passenger’s view

Hoarding vs. Autorickshaw

• Unlike hoardings which are static, an auto travels to every nook & corner of the city.

• Hoardings at prime locations are expensive whereas autos carry your brand even there!

• The driver cleans the auto every day. In contrast, hoardings are left unattended, unguarded & uncleaned.

• Your spend on auto advertising helps poor families of the auto drivers.

• The money helps us improve the auto-service by providing training to the drivers.

• You can use autos to create awareness about a social cause. In the process, your brand could get editorial coverage in the mainstream media.

Corporate Social Responsibility

What else?

Display panels

Drop box

Brochures

Your brand messenger

Events, Road shows, Product launches

Your branded uniform

Image – breaking the myth• Our autos are no ordinary autos. They are

specially modified, using high quality Fibre Reinforced Plastic body. Look closely.

• Contrary to the perception, an auto is not a poor man’s taxi. It is used by the masses and the classes alike – Salman Khan included!

• BUT your target audience are the millions of men, women and children on the road, in their Indicas/BMWs, on their Bajajs, in buses/taxis/ rickshaws… and they cannot miss the branded autos even if they tried!

Verification– Peace of Mind

• You have direct online access to the data of your branded vehicles together with drivers’ names and phone numbers.

• Our software gives you realtime location and travel data of each auto (Sep 2011)

• Once you know the locations, you can summon autos at random for verification.

Why us?

because we invented advertisements on autos;

because we invented Fibre Reinforced Plastic body;

because Autotisement is primarily for social change, not personal profits;

because our knowledge of autorickshaw sector and reach amongst auto drivers is unparalleled;

because we constantly innovate, improve and reinvent for maximising value for clients as well as drivers; and

because our belief and practice in ethics, transparency and social good is unsurpassed.

Statistics

• Travels 150 kms a day

• Upto 20 hours on road, 7 days a week

• Being a dynamic medium, number of audience cannot be ascertained. Our unwritten code of ethics prevents us from putting out a huge imaginary number

Lies, damn lies, and statistics! - Mark Twain

Figures

Location : All Delhi*

Media/material : Vinyl solvent printing

Minimum duration : One month (suggested)

Quantity

Minimum = 50

Recommended = 100

Best coverage = 300-500

Backlit : Yes

Outside display : Total 18 sq. ft. as under

1 back panel= 2’ x 3’

2 side panels= 2’ x 1.5’

1 roof panel = 2’ x 3’

Inside branding : 2 display panels, 3.25 sq. ft.

1 Display/leaflets box

1 Feedback/drop box

Branded uniforms : Two sets, cap, shoes, belt

Events participation : Optional(road-shows, product

launches, etc.)

Brand messenger : Optional(subject to discussion)

• Area specific autos cannot be guaranteed, however, autos of drivers living in a certain area can be offered, subject to availability. Currently not covered:- Noida, Gurgaon, Faridabad, Ghaziabad

• Taxis cover Delhi as well as the above satellite towns

Economy Radio Taxis

We have now started to offer Economy Radio Taxis for advertising.

These taxis were specially introduced in 2010 by Delhi Government @ Rs.10 k.m. and are owned by individual operators. So the taxis are quite new.

Because the space on a taxi is 2.5 times that on an auto, the vinyl cost is Rs.400 more and the fixing cost is Rs.100 more. Yet, we offer the taxi at the same price as an auto.

Social Change Management Pvt. Ltd.

Vikas Upadhyaya – Marketing Executive088.26.88.77.66, vikas@autotisement.in

Rakesh Agarwal – Director09873 222 222, rakesh@autotisement.in

Uday Gosain – Director09818.266.471, uday@autotisement.in

Building a customer-oriented great autorickshaw service whilst ensuring a life of dignity and financial security for the driver. Autotisement is meant to support this initiative.

B-9 Vikram Nagar, Feroze Shah KotlaNear I.T.O., New Delhi - 110002Tel: 011-23724565, Fax: 011-23313646Email: mail@autotisement.inWebsite: www.autotisement.in