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The following presentation is a workshop I taught for IREM Ga. It was a hands on workshop that empowered the students to become more proficient at LinkedIn and use it for their business.
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WELCOME TO THE BEGINNERS EDITION FOR
LINKEDINPresented by Jonathan Saar- VP of
Educational Solutions
What is LinkedIn For?
Professional Networking Tool Human Resources and Recruiting Career Path Building Industry Networking and Collaboration Company Research
How Do I Build Connections?
Business Card
How Do I Build Connections?
LinkedIn’s Add Connection Tool
How Do I Build Connections?
Email Signature
How Do I Build Connections
Use the “People You May Know” Feature on the Home Page
Exercise Time
Let’s take about 15 minutes and work on adding connections
Add your fellow students Try using the search feature to find
people Analyze Your Connection Reach
Editing and Beefing Up Your Profile
Step 1 –The Top Box
Editing and Beefing Up Your Profile
Step 2- The Middle Box
Key Area
Editing and Beefing Up Your Profile
Make Those Website Descriptions Unique!
Editing and Beefing Up Your Profile
Step 3- The Final Box
Editing and Beefing Up Your Profile
Step 4- The Bonus Box-Take A Moment to Review
Editing and Beefing Up Your Profile
Adding Skills and Asking for Recommendations
How Can LinkedIn Further My Career?
Job Feature
How Can LinkedIn Further My Career?
Your Connections Can Help You in Job Search
How Can LinkedIn Further My Career?
Follow Companies that Interest You
Morning Recap
What is LinkedIn for? Why is it important to enlarge our
connection base? Why is optimizing your profile so
important? In what ways can LinkedIn help my career
path?
LinkedIn Groups Q&A
Share with the class what groups you are part of
Why did you join them? What purpose have they served you? Do you find it challenging to participate? What potential benefits will come by
being an active member of your group?
“Group” Exercise
Let’s take 10 minutes and find 3-5 groups that will be useful to you professionally
Company Profiles-Benefits
Having every employee listed in one public place
Post jobs on your own job board Validating your own employees Another free tool to promote your
company Syndicate your companies Twitter feed
AMLI Residential
Berkshire Property Advisors
Company Profile-Services
Company Profile Banners
You can create up to 3 different banners with links back to pages on your site
Status Updates
Status Updates Search Exercise
Let’s Take 10 Minutes and search key words relevant to your business
Sharing Time
Was that exercise helpful? Did you find anything interesting?
Why Status Updates are so Critical
Grows your network much quicker Shows you as an authority figure for your
industry Showcases you as an envoy for your
industry When you post something it keeps you in
tune with others are interested in
Proactive Networking to Further Your Career
Step 1- Connect with everyone in your company
Step 2- Connect with people who are active on LinkedIn
Benefits- Career Preparedness, Personal Brand Awareness
Results- Promotions, Raises, Less loss of job downtime
LinkedIn Questions & Answers
Exercise!
Let’s take 10-15 minutes and browse questions and answers
Find questions that you may have some expertise in answering
Pose a question that you would like an answer to
Review how others are answering questions
What Did You Learn?
What potential benefits can you see from using this feature?
Adding Applications
Exercise!
For the next 15-20 minutes choose some applications that you feel will help your profile look more impressive
Following Exercise
Let’s take 10 minutes and choose some companies that are either clients or competition and follow them
Benefits of Following
Question: Why do you think it is a good idea to be in touch with what is happening with other companies?
Y’all Were Great!!!
Keep in touch with me on FacebookFacebook.com/TheTrainingFactorFor some really nerdy content check me out atFacebook.com/SociusNerdius There are club level seats still available!
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