Assignment One Final

Current Situation

By Rangimarie Kelly4910992

What Real Groovy offers…

An online store.

A large range of music.

And excellent customer service.

What Real Groovy’s world is like…

Real Groovy has come up against a number of large businesses…

The Warehouse for example…

Has more buying power……

Which means they can buy in bulk…

And lower their prices.…

Real Groovy has also had to deal with the digital age..

Total turnover in NZ music retailing dropped

35% between 2001 and 2005

While Vodafone’s digital music sales

increased 30%

Digital means…

Or ?

The digital age has shaped society…

And how we acquire music.

Now we have everything at our finger tips.

From online music stores:

• iTunes store

• eMusic

• Zune Marketplace

• Rhapsody

To illegal downloading programs.

Pressing this…

Is easier than this…

How to combat these problems?

By improving on strengths.

By continually updating our range of uncommon stock.

By improving the online store as technology evolves.

And by further expanding the range of goods on offer.

Overall…

Improving current strengths will enable Real Groovy to combat the challenges that

competition and the digital industry bring.

Thank you.