Antti Öhrling - Blyk

© Blyk Sunday, June 8, 20081 Blyk

@ Mobile Monday, Amsterdam

Antti Öhrling, Co-founder

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What is Blyk?

^ Blyk is the FREE - SIM only - mobile network for 16-24sthat is funded by advertising

^ Blyk links young people with brands they like and givesthem free texts and minutes each month

^ Members in UK get 217 texts and 43 minutes free everymonth and no more than 6 brand messages per day

^ There is no contract and no catch

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Newspapers

What’s common?

Television

Radio

Magazines

Internet

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Mobile

What’s different?

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Give people what they want

Good to remember

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Alarm clock

Text

What do young people want in mobile?

Source: Blyk European Research, 2007

Voice

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Give advertisers what theyneed

Good to remember

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Traditionally brands have required reach and frequency

Brand YoungPeople

600+TV stations

11,950,000,000webpages

3445magazines

389radio stations

3561cinema screens

251,119outdoor sites

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The big mobile promise

Mobile is the perfect advertising platform to bring engagement and relevance

Demographics

Lifestage

Location

Interests

Interaction

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Direct access to 16-24s

Dialogue with yourtarget audience

YoungPeople

Brand Engagement & Relevance

Blyk offers direct access that builds engagement

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Does it work?

100,000 members in April (UK)

>140,000 members today andthousands joining every week

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Does it work?

10% response rate would be 4 times more than any other media

29%

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Here’s a sampling of the brands that work with us today

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Our biggest surprises until today?

^ Mass distribution capability of MMSdid not exist in telco world^ Members have embraced Blyk as theirown “thing” very quickly^ Host operator partners have seen thevalue we can bring to them in this veryhard to reach and low margin market^ Brands and agencies are moreinnovative and enthusiastic than publiclyquoted

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Audio ClipExtract: Chapter 1 Nick Hornby’s

Slam

AwarenessLatest releases

Return tomenu

Penguin Books

Answer: ^Y Answer: ^N

© Blyk Sunday, June 8, 200816 Blyk

Thank you.

http://www.blyk.com