Andy Woods - Adnams' Approach

Today I’ll be talking about...

The Adnams model A little background -

not the whole 142 years

Something about why

we had to change

Bringing things to life The external world It seems to work for us

The Adnams model

A synthesis of four fields What makes

us different Values

Leadership

Brand

Stakeholders

A little background

Based Southwold,

Suffolk Formed 1872

C400 employees Turnover c£56m

Brewer, Distiller

and retailer

Re-invented

1999/2000

A regional brand

with national and

international reach

Values based

Business model

Why we had to change

INTERNAL ENVIRONMENT – PRE 2000

Top Down

Hierarchical

Functional barons

Concerned with management, doing

things right

Lack of confidence

Stagnation, shareholder value being

destroyed

INTERNAL ENVIRONMENT – POST 2000

Meritocracy

Embedded Values

Concerned with leadership, doing the

right things

Market orientation

Team working

Stakeholder value being delivered

Our approach

Our approach… Values

‘Managers are always on stage’

We walk the walk – Leadership behaviours valued and rewarded;

Honesty, promise keeping, ability to inspire, integrity, fairness, respect

for the individual and managerial competence

Links made between business decisions and values

Not a rejection of shareholder value but an

interpretation of a long term value creation

Our approach … Leadership

Behaviours we look for

Trust Commitment Building self esteem in others Creating a vision

Definitions we use

Leaders lead from

their values and

beliefs

Getting ordinary

people to do

extraordinary things

Our approach … Stakeholders

Transparency

Dialogue

Recognise we

Need to create

Value for all

Openness

Wide

definition

Our approach… Employee Brand

Always evolving

Integrity in all we do

Refreshingly responsible

Pride and passion

Sparkling individuality

Bringing things to life

Bringing things to life … Values

Bringing things to life...Ethics and Alcohol

Bringing things to life …Leadership

Bringing things to life …

Employee Brand

And finally

Reasons to be cheerful…Broad consumer trends

Health and

Well Being

Indulgence

/ pleasure

Convenience

/ Practicality

Ethical

Redefined for

Adnams as Quality of

life, relaxation,

social, convivial,

quality: A good, clean

and fair business

21st century operating issues External environment

Core market in decline – switch from on to off-trade

Simultaneous consolidation and fragmentation

Legislative environment and social change

Cost pressures

Future for Regional Brewers bleak

How are we doing?

Beer sales continue to outperform the market

Sustained business results and dividend payments – but times are tough

Sustained investment in infrastructure and brand

Pubs, Hotels and Shops performing. Distillery off to a good start

Quietly confident about the future

Staff Opinion Survey Results

Employee Brand

92% believe that Adnams enhances the quality of local life

91% feel proud or very proud to work for us

83% feel motivated or extremely motivated

94% feel clear about what is expected of them

78% feel they are encouraged to have new ideas