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Analyze your customers to understand and the actions they took to convert to a customer. Use that data to power your marketing and bring in higher quality leads for your sales team.
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Romancing your Customer (Analyzing your Marketing Funnel) Jennifer Yorke @jenniferyorke July 2011
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TABLE OF CONTENTS
Audit your efforts
Creating offers
Closing the deal 3
Lead
Lead
Lead
Lead
Lead
Lead
Lead
Lead
Going for
coffee
Dinner and
a movie
Tying the
knot
ROMANCING YOUR CUSTOMER
First you need to audit your efforts.
CLOSING THE LOOP
CLOSING A LEAD
LOOK AT MOST VISITED PAGES
INVENTORY LANDING PAGES
TALK TO YOUR BEST FRIEND
Now you need to create great offers.
Educational offers like e-books,
how-tos, tip sheets, or check-lists
Build trust through case studies,
live demos, and whitepapers
You won’t ever
get a ‘yes’ if
you don’t ask!
MAKE THE DEAL ATTRACTIVE
2
4
1 Know where you’re starting from
Think educational
Develop trust
Close the deal
3
FINAL THOUGHTS
THANK YOU
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