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At Alternative Path, we understand that the consumer is shifting online. And we help you deliver your communication online.
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I CAN BE FOUND HERE
HTTP://TWITTER.COM/SAMRATKAKKAR HTTP://SAMRATKAKKAR.WORDPRESS.COM
WHAT DO I DO?
THIS IS WHAT I DO
EVERYTHING TO DO WITH DIGITAL MARKETING AND THE SOCIAL MEDIA EVOLUTION VIS-A-VIS B2B AND B2C
ENVIRONMENT
WHY DO I DO THIS?
CONSUMER IS CHANGING
CONSUMER IS
ENGAGING IN CONVERSATION OVER THE INTERNET
WANTS ACCESSIBILITY ON THE MOVE
PARTICIPATING IN A CONVERSATIONS
CONSULTS ONLINE COMMUNITIES FOR DECISIONS
CONSUMER IS
SELECTING
CREATING
IN CONTROL
HE IS CREATING “ BRAND CALLED ME”
COLLABORATION
COMMUNITY
CONVERSATION
CREATIVITY
& CONSUMER IS CONNECTED
CONSUMER WANTS
CONNECTED CONSUMER IS
ASKING FOR MORE
SHARING MORE
DISCUSSING MORE
INTERNET&
PHONE
CONSUMER IS conversing
WHERE IS HECONVERSING?
HE IS CONVERSING IN SOCIAL MEDIA
CUSTOMER IS WALKING AN ALTERNATIVE PATH
BUT, ARE YOU WALKING THIS PATH?
SOME ARE WALKING THIS PATH
BRITISH AIRWAYS ON TWITTER FINANCIAL TIMES ON TWITTER
STARBUCKS ON TWITTER VIRGIN ATLANTIC ON TWITTER
NIKE ON YOUTUBE PEPSI ON YOUTUBE
VICTORIA’S SECRET ON YOUTUBE SAP ON YOUTUBE
ON THE PHONE?
WHY YOU SHOULD BE PART OF IT?
✴ INTERNET PENETRATION IN INDIA TODAY IS 8% I.E. 9 MILLION USERS
✴ 25 MILLION ACTIVE INTERNET USERS IN INDIA BETWEEN THE AGE OF 16-54
✴ 85% OF THE ACTIVE INTERNET USERS IN INDIA ARE READING OR WRITING A BLOG I.E 21 MILLIONS USERS
✴ 40% OF ACTIVE INTERNET USERS IN INDIA READ A BLOG DAILY I.E. 10 MILLION USERS
✴ 66% OF INTERNET USERS ARE USING SOCIAL NETWORKS IN INDIA I.E. 64 MILLION USERS
✴ OVER 300 MILLION MOBILE USERS IN INDIA. EXPECTED TO DOUBLE BY 2012
✴ 3G LAUNCH FOR INDIA MARKET
✴ SOCIAL MEDIA ON MOBILE TO BE THE NEXT BIG THING
DO YOU THINK ITS TIME TO CONSIDER THE
ALTERNATIVE PATH?
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