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Mass Media Advertising
Allison Albee
Research
O Standard Commercials
- Timing
O Target Audience
-Age, gender, common interests
-Who will elicit the best response?
Pre-Production O Brainstorm
-Choose target audience
O Storyboard
-Organize shot list
-Plan timing of shots
Filming O Canon AXH1
O Green Screen
O Milkbone Dog Treats
Post-Production O Final Cut Express
O iMovie
O Photoshop
University of Georgia O Major: Mass Media Arts
-Telecommunications
-Film
-Radio
-Web design and management
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