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Global Strategy presentation outlining recommendations for the Al Jazeera English network to overcome stereotypes and better penetrate the US market.
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Al Jazeera English
David BenBassett, RamyaTallapragada, Sonaly Patel, Alex Wang, Deirdre Farrell, Rob Ginsberg
Al Jazeera English
AJE
TV Cameos
QR Posters
Logo not name
Pique interests
QR – emphasize digital
All over the city
Billboards
Posters
Public Transportation
Busses
Metro
Flowing South to North
Scan this code with your Smartphone’s code readerDemandAJE.com
Demand the Facts
Scan this code with your Smartphone’s code readerDemandAJE.com
Scan this code with your Smartphone’s code readerDemandAJE.com
Mobile Broadcast Booths
AJE reporting about AJE
Multiple locations simultaneously
Cities and urban areas
High traffic areas
Local college campuses
Engaging
Free stuff
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