Affiliate Marketing, Shawn Smith Dec 2, 09

AFFILIATE MARKETING

WHAT IS AFFILIATE MARKETING?

Revenue Sharing on Referral System

Brand/Merchant Pays Commissions to Third-Party for Desired Action (Sale, Lead ...)

http://www.flickr.com/photos/alexnormand/2687834922/

THE PLAYERS

BRANDS/MERCHANTS/ADVERTISERS

AFFILIATE NETWORKS

AFFILIATES/PUBLISHERS

http://www.flickr.com/photos/affsum/3232183460/

HOW IT WORKS

Text

Image From Wikipedia

Advertiser

Publisher

AffiliateNetwork

COMPENSATION METHODS

CPA (Cost Per Action)

CPS (Cost Per Sale)

CPL (Cost Per Lead)

http://www.flickr.com/photos/dysanovic/2678695492/

WHAT CAN AFFILIATES SELL

Nearly Any Product or Service: Boats, Planes, Lawyer Leads, Books, Houses, Plumbing Referrals, Dancing Lessons, Lawn Care, Sports Clothing, Membership Site Sign-Ups, eBooks, Lawn Gnomes, Knitted Blankets, Homemade Cloth Diapers

http://www.flickr.com/photos/selma90/3693798571/

WHY MERCHANTS START AFFILIATE PROGRAMS

Internet Advertising is Increasingly Complex

Usually Pay for Only Desired Results

Affiliates Take The Risk

Cheaper Overhead

Join More Markets

# of Affiliates Growing Every Day Image from http://www.flickr.com/photos/peterkaminski/11843486/

AND ..... SOCIAL MEDIA

“Those companies that don’t embrace affiliate marketing for Individual Publishers, will lose. If someone is tweeting about the new iPod, that someone is going to link to the webpages that will earn them money.” Steve Poland, TechCrunch. Nov ’09.

http://www.techcrunch.com/2009/11/15/twitter-facebook-amazon-affiliate-marketing/

MERCHANTS CAN RUN LOCAL AFFILIATE PROGRAMS

What Local Business Doesn’t Love Referrals?

Would You Reward Customers Who Referred You?

Guess Which Window Company Has an Affiliate Program?

HOW TO GET STARTED (MERCHANTS)

Determine Your Desired Actions, Payouts and Budget

Contact an Affiliate Program Manager (gtomanagement.com)

Join CJ.com, ShareASale.com, Linkshare.com, ClickBank

Link Your Affiliate Program on Your Website

Contact Local Affiliates Directly

Become an Affiliate

Attend Affiliate Summit Conference in Las Vegas, Jan. 15-17http://www.flickr.com/photos/lenore-m/2157468000/

MAKE YOUR AFFILIATE PROGRAM HUMMMMM

Vary Your Offers (Products/Services)

Offer a Variety of Coupons

Split-Test Sales Results Between Affiliates and Your Own Advertising

Commission on CPS ~ 5-8%

Hold Competitions for Affiliates to Boost Desired Actions

Have Competitive Payouts

Give Higher Payouts to High-Performing Affiliates

Share Demographic Data for Your Products or Services with Affiliates

http://www.flickr.com/photos/21560098@N06/3667088186/

WHY BECOME AN AFFILIATE?

Low Barrier to Entry

Location Freedom

Passive Income

Learn Something New

To Retire Young on the Beach!

http://www.flickr.com/photos/victoriapeckham/3863698480/

HOW TO BECOME A SUCCESSFUL AFFILIATE?

Just Starting? Learn at thirtydaychallenge.com

Get a Tracking System (prosper202.com) BEFORE ANYTHING

Join Affiliate Networks -see OptimalWebworks.com’s Favorite Networks

Don’t Buy “Internet Marketing” eBooks

Join WickedFire.com, 5staraffiliate.com and ABestWeb.com Forums (not WarriorForum or DigitalPoint)

Test EVERYTHING ... Twice!

Attend Affiliate Summit (Las Vegas, January 15-17)

Get Your Hands Dirty, Spend Money! (how much?) - Reading Hurts More than Helps http://www.flickr.com/photos/dborman2/3290560161/

BAD ADVICE TO AFFILIATES

Start With Your Passion and the Money Will Follow

Buy This AMAZING Course

There’s a Formula to Everything

If Something Doesn’t Look Profitable, Don’t Try it

There’s No Money to be Made on {insert} Google, Facebook, Bing, SEO ...

You Have to Promote Scammy Offers to Be Successful

http://www.flickr.com/photos/mikebaird/393732742/

WILL ALL YOUR DREAMS COME TRUE?

Maybe, Maybe Not

Image From http://www.flickr.com/photos/flissphil/63165389/

REMEMBER THE GNOMES

THANKS!Shawn Smith, Dec 2009

http://www.optimalwebworks.com