Affiliate Management Top Trends

Affiliate Management Top Trends

Presented by:Brook Schaaf, CEO

Schaaf-PartnerCentric

Top Trends• Attribution Adoption

• New Marketing Methods– Pay-Per-Call– Mobile

• Enterprising New Players

Attribution Adoption

R.I.P.

Last-ClickAttribution

Attribution Adoption

• Container pixel• Add/remove pixels• See click-stream

and referral data• De-duplicate sales

from multiple networks or internal channels

Attribution Adoption

• Tag system• State/region,

marketing method • Can alter payout

based on tags• Details:http://

www.shareasale.com/tutorialplayer.cfm?video=tagsrules

Attribution Adoption

• Universal ContainerTags (UCT)

• One tag to rule them all

• Tracking and de-duping of partner

payments

Attribution Adoption

Source: Impact Radius

Content Sites Takes a Hit

Leveraging Video for Rankings

Pay-Per-Call

• Online click-based campaigns typically convert at between 1-3%.

• Phone calls convert between 30-50% of the time.

Pay-Per-Call Case Study

• Lexington Law saw month-over-month sales growth of 53%

• Total sales grew by630%

• More than 1,200 publishers joined and are active

Mobile on the Rise

• More than 50% of US mobile users were on smartphones as of February 2012 (Nielsen)

• 57% of users would not recommend a business with a bad mobile site (Compuware)

Mobile

Enterprising New Players

• Stipple.com – image tagging

Enterprising New Players

• Social Growth Technologies – allowsadvertisers to reach highly targetedaudience

Enterprising New Players

• Flit.com – social shopping sharing

Enterprising New Players

• MyThings – conversion and retargeting

Enterprising New Players

• Revtrax – drive and measure in-storesales through any online channel

Enterprising New Players

• edo Interactive – card-linked offers

Enterprising New Players

• GoldenFeeds – quality data feeds with daily updates to content

Enterprising New Players

• CoffeeTable – catalog shopping app

Enterprising New Players : Social

New Players : Virtual Currency

New Players : Mobile

New Players : Subnetwork Pubs

New Players : Browser Add-Onand Toolbar Affiliates

New Players : Redirect Publishers

Thank You

• Contact me with questions/comments:

Brook Schaafbrook @ schaafpc.com