Advertisers Mediakit - Alcancemg 2014

Media Kit

1. About Alcance Media Group2. Targeting3. Display Network4. Mobile Network5. Video Network6. Tablet Network7. Benefits Reviewed

Table of Contents

Whoweare

OurpassionHelpingmediaagenciesandtheirclientsreachtheUSHispanicandLatinAmericanmarkets.

OurcoreCosteffectivereachforbrand-focusedadvertisers

Since 2007 San Francisco based Alcance Media Group has led brands to Hispanic consumers through digital media

ResultsHead-to-headthebestperformingbrandingfocusedmediasolution.EvenagainstmanyDRplayers.

CostEffectiveReachawideraudiencewithAlcanceMG’suniqueinventoryofLatinAmericaandUS-basedpremiumandlongtailpublishers.

BrandSafeClosednetworkofhighcontentqualitypublishersoffertopadvertisersthepeaceofmindthattheyseek.

FlexibleCampaignsetupwithin24hours.

IntegrationIndustry-leadingadversingtechnologieslikeDFPandLiveRailallowforseamlessreportingandeasyintegrationwith3partyadtechproviders

WhyAlcanceMediaGroup?Digital Marketing for the U.S. Hispanic & Latin American markets

Sources:- 1Google/OTX Google/OTX US Hispanics, October 2013-

WhytargetUSHispanicsdigitally

AdNetworks• Display• Mobile• Video• Tablet

OurServicesIndustry-leading, CPM-based ad networks and services for advertisers of all sizes

Benefits

• CosteffectivereachagainstthediverseHispanicpopulationacrosstheUSandLatinAmerica

• Premium/‘longtail’US&Internationalsitesacrossmultipleplatforms

• Sitelisttransparency

• ImprovedROIthroughsiteoptimization

Geographic• Country• State• Region• DMA

Language• Spanish• English• Bilingual

Demographic• Age• Gender• Countryoforigin• HHI• MediaConsumptionHabits

AdvancedTargeXngCapabiliXesAlcanceMG’s targeting capabilities are inclusive and flexible

• News&Media• Lifestyle• Entertainment• Sports• Fashion• Travel• Automotive• Health• Technology• Family• Business&Finance

ContentChannels

Morethan700domesHcandinternaHonalpublishers

Reach your audience with AlcanceMG’s contextual ad network.

TargeXngExamples

Display Tablet Mobile

Features&Specs

• StandardiABsizes:728x90,300x250,160x600

• FlashandRichMediacapabilities• Independentnetwork• Trackingpixel

61% of US Hispanics made a purchase in-store as a result of seeing online advertisements while researching products, 22% more than the general population1

Stats

• Over32millionU.S.Hispanicsareonline1• Nearlyeight-in-ten(78%)Latinoadultsgoonlineatleastoccasionally,comparedwith87%ofwhitesand78%ofblacks.2

• Eighty-eightpercentofU.S.Hispanicswithahouseholdincomeof$50,000ormoreareonline1

OurDisplayNetwork

Fuentes:- Sources:- 1Google/OTX Google/OTX US Hispanics, October 2013-2Closing the Digital Divide: Latinos and Technology Adoption 2013- Pew Hispanic

OurMobileNetworkHispanics over-index in mobile adoption, usage and consumption of mobile media

Stats• Almost75%oflatinosownsmartphoneswhichis10%higherthanthegeneralpopulation1

• 57percentofHispanicsgoingonlinethroughtheirmobilephones1

• U.S.Hispanicsspend42%moreonmobiledevices&35%moreondataservicesthanthegeneralmarket.

Features&Specs• Standardadunit,300x50• iOS,Android,Blackberryoperatingsystems• Carriertargeting• 320x50pixels• GIF,JPEG,PNG

• UniversalUnit:GIF,JPEG,PNG<20KBfilesize• SupplementalUnit:Animated<15KBfilesize• Time:15secondsmax

Sources:- 1Closing the Digital Divide: Latinos and Technology Adoption 2013- Pew Hispanic

OurVideoNetworkA social experience where Hispanics over-index in generation and consumption1

1Google/OTX US Hispanics, October 20102Nielsen, State of Hispanic Consumer, Q2-2012

Features&Specs• In-Stream:Pre-Roll,Mid-Roll,Post-Rollondesktop,mobile,tablet

• In-Banner,300x250DetailedReporting• Impressionsandclicks• Location(City,Metro,State)• Mute,PauseRates,Un-mutes,andResumefromPaused

• FullScreen/Leave• %Watched(inquartiles,ie.,25%,50%,75%,100%)

Stats• TheaverageLatinowatchesmorethaneighthoursofonlinevideopermonth

• Consumenearly40%moreonlinevideothannon-Hispanics2• 57%sharevideosand64%visitvideosharingsitesvs.50%ofgeneralmarket

OurTabletNetwork

Stats• 37%ofHispanicsreportedlyownatabletdevice

• Comparedtothegeneralmarket,HispanicsaretwiceaslikelytoupgradetheirTabletsinthenextsixmonths

Features&Specs.• JPEG• JavaScript• HTML• AnimatedGIFS• 160x600,300x250,728x90

Sources:- 1Closing the Digital Divide: Latinos and Technology Adoption 2013- Pew Hispanic

For many Hispanics, tablets are a cheap alternative to PCs

TheAlcanceMediaGroupDifference

·Results

·CostEffective

·BrandSafe

·Flexible

·Integration

AdverXsingPartnersInclude

PublishingPartnersInclude

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Thank you!