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The speech I gave at Viscom 2010.The different approach between digital signage and broadcasting philosophy.
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VISCOM / 21 October 2010
DIGITAL SIGNAGEFrom the broadcasting logic to the 3C model
About us
marketing intelligence / brand and corporate identities /
communication
one group, two highly structured realities, able to offer a wide-range of services, from the traditional communication to the most innovative solutions in digital
and telecommunication fields
The group
innovation solution provider
distinctive features
born well-structured digital solutions tailor/factory innovation, always grow together
digital hub
what we do
Innovation Solution Provider
Enter at Viscom 2010
to dialogue in an autorithy contextto exchange views on innovative solutionsto tell a method
Enter at Viscom 2010
the 3C modelContentsContextCustomer experience
the broadcasting model
Coverage and Frequency to reach the targetLack of effective dynamics to involve the audience
What the web teaches us
content value depends on:Its relevance to the contextIts capability to meet the users needs
What the web teaches us
the Communication success depends on: the attractiveness of the contentto be put it into contextthe capability to involve
for the Digital Signage
To put it into context: pertinence to a place/contextCommunication shuold meet the audience needs, in a specific place
What potential ?
the medium value
Meet a need properly means to strengthen the authority
the medium value
Possibility of activating direct marketing experience
the medium value
To transmit commercial communication according to the tool: behavioural advertising
the medium value
Capitalize the reply to users needs in order to maximize commercial communication
the medium value
Increase the receptive users spectrum covering also brackets peculiar in digital divide
our horizons
with AEMcom for “la Notte dei Musei”
with AEMcom for “le Corde dell’anima”
with Deborah for interCHARM
with Fiera Milano Congressi at ESMO
Our horizons
To invent new uses and functionalities [Content]To see new contexts [Context]To increase value experiential [Customer Experience]
contactsVia Stefanardo da Vimercate, 28 20128 MilanoTel: +39 02 25514 300Fax: +39 02 25514 302www.enter.itinfo@enter.it
Arrivederci aIAB FORUM
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