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Seven tips on Twitter are some simple pointers for marketers, entrepreneurs, stakeholders seeking to use Twitter for business.
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April 10, 2023 1© Scenario Consulting Private Limited
7 Tips on Twitter
Amita Malhotra, Knowledge Manager, Blogworks Email: amita.malhotra@blogworks.inTwitter: @amritochates
But before that…
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Have you experienced this?
Tip #1 Your profile is your personal brand
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Tip #1
Ingredients of a good Twitter profile Profile pic - Start with a good quality photo
Maintain consistency across networks Customise it to dimensions
Write a good bio Be clear, crisp and unambiguous Use relevant keywords Use the link effectively
Customise background image Periodic spring cleaning
Profile pic Bio Background
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Tip #2 Observe, assess and engage
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Tip #2 Observe, assess and engage
Observe the ecosystem What is everyone saying? Who are the key
influencers? Are your competitors
present? What are they saying?
Set - Assess Who do you want to
engage with? What do you want to
achieve from this engagement?
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Your brand
Customer Service
Crisis Management
Marketing and promotions
Corporate Reputation
Management
Recruitment
Tip #2 Observe, assess and engage
Set - Assess In whose voice will you speak – the brand’s or as
yourself? What would be your tone (aligned with brand
personality & medium) Go - Engage
Share content – relevant content from ecosystem (RTs), trends, latest updates/happenings at the company
Engage – actively via conversations, passively via RTs, ask questions etc, topical events, integrate offline properties online (contests/workshops/events)
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Tip #3 If you are beginning, start with basics Twitter Help Center
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Tip #3 Twitter Glossary
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Tip #3
Read relevant resources – Twitter for business
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Tip #4 Identify Twitter client suitable for your need
Web/Mobile
• Windows/Mac/iPhone/Android• TweetDeck• Seesmic• Twitter Fox• Dabr
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What’s your need? – single point destination to update multiple social networks at once, easy access to multiple accounts, better UI around a specific feature (RT/DM)
Tip #5 Use relevant applications basis need
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Applications
Finding friends and followers
Search & Track
ShareAnalyse
Other innovative
tools
Tip #5
Analysis is an important segment from a company perspective
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Tip #6 Choose the voice for your brand carefully
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Job description shared by the brand for a ‘Twintern’
• “The successful applicant will speak fluent OMG and LOL and correctly use the terms DM (direct message), RT (retweet) and # (hashtag).”
Came under criticism for belittling the way that people and businesses communicate via Twitter and for hiring interns who do not understand the brand.
Tip #7 Integrate at traditional touch points
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Bonus Tip – Twitter Etiquette
Don‘t Overtweet - Not to have more than 10 tweets a day - Replies excluded | Message: stop messing my timeline w/ useless stuff @aanondo
Avoid multi-tweets - No mass-tagged morning/night wishes or links to your posts @baxiabhishek
Not a instant chat messenger – don’t use twitter like gtalk @surekhapillai
Use a reliable URL shortening service @analectic Avoid cross-pollinating stuff @amritochates
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Thank You
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