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What day does Christmas falls on and how will this impact on delivery dates or in store purchase
Christmas and Boxing Day sales are important; take advantage of the surge in volume
Capitalise on the “back to school” surge (End January)
Traffic builds earlier in the year for mobile queries (Q3 peaking Q4)
Queries peak in early November, and again in the first week of December
Advertisers must capture the bounce back in volume of queries into January and Q1
Be aware of key product categories and who will be releasing new products in Q4 2010 and Q1 2011
The 7 Steps to a Successful Christmas
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