7 Letters of Awesome

The Story of 7 Letters of Awesome

Intuit India

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Insight/opportunity: Celebrating 10 years of doing the best work of our lives in India and our #7 Best place to work for in India

-our best ranking ever.

Awesomeness at Intuit means different things to each of us. We wanted every employee to be able to

celebrate and express the reason they think Intuit is Awesome.

Hypothesis: An employee-driven campaign where they are ambassadors of #IntuitLife will help amplify our branding

efforts in a more real and positive way

Social media was the best platform to ensure the campaign would be widely shared. All we need to do was

leverage simple and smart technology that not only made sharing really easy but fun too!

Concept: AWESOME is more than a 7 letter word, because each letter reveals one of last year's 7 accomplishments

that led us to being ranked #7. But honestly, we (employees) put the ‘ME' in AWESOME. Which is why, we

wanted to hear what the #7LettersOfAwesome mean

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An Integrated Campaign Approach

Social Media

Employee-generated

buzzInternal Emailers

Web/ Mobile

App

We created the #7lettersofawesome app which integrated seamlessly with the employee social platforms.

To enhance the experience, the app’s dynamic dashboard was continuously populated with #7letterofawesome tweets shared by employees from all over Intuit India.

Online App : www.intuitindia10.com/7lettersofawesome/

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How It Works

Step 1: Select one letter from AWESOME Step 2: Share what the letter means to

you

Step 3: Log in to your social profile and share

A cool set of prizes for our

first set of winners

To amp up the excitement we ran a contest to reward employees who created an avalanche

of awesome with their #7lettersofawesome tweets and created maximum buzz!

Building Momentum Through Social Sontests

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Sustaining Buzz Through Emailers

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The Tent Card Treasure Hunt

We placed tent cards all over the Intuit India office each having one of the7 seven letters of awesome.

Employees had to click their pictures with the 7 letters of awesome and post them on social media by tagging

Intuit India and #7lettersofawesome to win prizes.

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Buzzwords Used By Employees

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Buzzwords Used By Employees

245Clicks to the

microsite

from social

403Total number

of updates

shared on

twitter

100K+Impressions

for the

hashtag

65Unique

users

tweeting

MICROSITE/APP

Thank You